Michael Ullman

At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?

Published 01 May 1996

Reference 4453

Topic Entrepreneurship

Industry Sporting Goods

Region Europe

View case
At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?

Published 01 May 1996

Reference 4453

Topic Entrepreneurship

Industry Sporting Goods

Region Europe

View case