Motivaction (B)

Published 01 May 1996
Reference 4453
Industry Sporting Goods
Region Europe
Length 5 page(s)
Language English

At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?

Teaching objectives

The case aims to explore the challenges in starting an entrepreneurial opportunity by buying into a business.

  • Management Buy-in
  • Entrepreneurship
  • New Ventures
  • Managing Growth
  • Management Under Adversity
  • Entrepreneurs