How Apple’s Corporate Strategy Drove High Growth (Chinese)

Published 26 Jun 2018
Reference 5860
Topic Strategy
Region North America
Length 10 page(s)
Language Chinese

This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

Teaching objectives

This case shows how a series of blue ocean strategic moves by Apple Inc. has transformed it from a computer manufacturer into a consumer electronics giant. The aim here is to illustrate how blue ocean strategy concepts, tools, and methodologies are applied in the context of managing business portfolios at the corporate level.

  • Blue Ocean Strategy
  • Value Innovation
  • Apple
  • Corporate Portfolio Management
  • Corporate Strategy
  • Growth
  • Transformation
  • Consumer Electronics
  • Corporate Governance
  • Value Creation, Strategy and Implementation