Tomoko Kawakami

This case reviews how Park24, a Japanese company, solved the long-taken-as-given problem of the severe parking shortage in Japan's highly congested cities and created a brand-new market of short-stay central city parking, establishing itself as the unchallenged market leader. The dire shortage of parking space in Japanese central cities was long taken for granted and viewed as unsolvable by parkin

Published 29 Oct 2018

Reference 6438

Topic Strategy

Region Asia

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