Vikas Mehrotra

The case study is about the Japanese carmaker Suzuki. The 100-year company was founded at the peak of Japan’s silk-production industry in the early 20th century. Michio Suzuki (1887-1982), a gifted inventor, started tinkering with weaving looms and in 1920 founded the Suzuki Loom Manufacturing Company in the coastal village of Hamamatsu.

Published 19 Oct 2022

Reference 6765

Topic Family Business

Region Global

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