Mundipharma’s Consumer Health (Cx) business was established in 2013 in Asia and experienced rapid growth through company buy-backs of franchised businesses. It expanded to Europe and Canada by 2018 to establish a global presence. The core brand of the Cx business was Betadine, focusing on three major therapeutic areas: wound care, cold & flu remedies, and female health products.

Mundipharma’s Consumer Health (Cx) business was established in 2013 in Asia and experienced rapid growth through company buy-backs of franchised businesses. It expanded to Europe and Canada by 2018 to establish a global presence. The core brand of the Cx business was Betadine, focusing on three major therapeutic areas: wound care, cold & flu remedies, and female health products.