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Michaël Bikard

Associate Professor of Strategy
Email [email protected]
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Foodora & Flash (A): Copycats Made in Germany

By  Michaël Bikard
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Boris Mittermüller cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.

    Published 21 May 2025

    Reference 6591

    Topic Entrepreneurship

    Industry Food and Beverages Production

    Region Europe

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    Foodora & Flash (A): Copycats Made in Germany

    Add to cart new extra
    Boris Mittermüller cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.
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      Foodora & Flash (B): Copycats Made in Germany

      By  Michaël Bikard
      Add to cart new
      Boris Mittermüller cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.

        Published 21 May 2025

        Reference 6591

        Topic Entrepreneurship

        Industry Food and Beverages Production

        Region Europe

        View case

        Foodora & Flash (B): Copycats Made in Germany

        Add to cart new
        Boris Mittermüller cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.
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          Souqalmal (A)

          By  Michaël Bikard
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          Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

            Published 08 Mar 2023

            Reference 6561

            Topic Strategy

            Industry Insurance

            Region Middle-East

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            Souqalmal (A)

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            Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.
              View case

              Souqalmal (B)

              By  Michaël Bikard
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              Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

                Published 08 Mar 2023

                Reference 6561

                Topic Strategy

                Industry Insurance

                Region Middle-East

                View case

                Souqalmal (B)

                Add to cart
                Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.
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                  Innovation at Generali: And what about Decentralized Finance (DeFi)?

                  By  Michaël Bikard
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                  Pietro Carnevale and Samyr Mezzour of Generali Switzerland are convinced that blockchain technology has the potential to revolutionize the insurance industry. Their focus is on decentralized finance (DeFi). How can they drive innovation in an industry that is by nature very conservative?

                    Published 13 Jun 2022

                    Reference 6739

                    Topic Strategy

                    Industry Insurance

                    Region Europe

                    View case

                    Innovation at Generali: And what about Decentralized Finance (DeFi)?

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                    Pietro Carnevale and Samyr Mezzour of Generali Switzerland are convinced that blockchain technology has the potential to revolutionize the insurance industry. Their focus is on decentralized finance (DeFi). How can they drive innovation in an industry that is by nature very conservative?
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                      Alan: Scaling a European HealthTech Venture

                      By  Michaël Bikard
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                      Alan, a French healthtech company founded in 2016 saw rapid growth from the start. By 2019, CEO and co-founder Jean-Charles Samuelian-Werve felt the time had come to enter the international health insurance market but was encountering resistance from multiple stakeholders. Should he follow his instinct and expand abroad? If so, how to decide which market(s) to enter?

                        Published 13 Jun 2022

                        Reference 6665

                        Topic Strategy

                        Industry Health, Wellness and Fitness,  Insurance

                        Region Europe

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                        Alan: Scaling a European HealthTech Venture

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                        Alan, a French healthtech company founded in 2016 saw rapid growth from the start. By 2019, CEO and co-founder Jean-Charles Samuelian-Werve felt the time had come to enter the international health insurance market but was encountering resistance from multiple stakeholders. Should he follow his instinct and expand abroad? If so, how to decide which market(s) to enter?
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                          Seedcamp’s future? Making Sense of Digital Autonomous Organizations

                          By  Michaël Bikard
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                          Reshma Sohoni, cofounder of early-stage VC firm Seedcamp, considers investment opportunities arising from the spread of blockchain technology, the emergence of decentralized autonomous organizations (DAOs), and their implications for the traditional business model of the venture capital industry.

                            Published 13 Jun 2022

                            Reference 6736

                            Topic Entrepreneurship

                            Industry Venture Capital

                            Region Europe

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                            Seedcamp’s future? Making Sense of Digital Autonomous Organizations

                            Add to cart
                            Reshma Sohoni, cofounder of early-stage VC firm Seedcamp, considers investment opportunities arising from the spread of blockchain technology, the emergence of decentralized autonomous organizations (DAOs), and their implications for the traditional business model of the venture capital industry.
                              View case

                              Stanley Robotics (A): "Your Solution is not my Problem"

                              By  Michaël Bikard
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                              Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.

                                Published 13 Jun 2022

                                Reference 6553

                                Topic Entrepreneurship

                                Industry Automotive

                                Region Europe

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                                Stanley Robotics (A): "Your Solution is not my Problem"

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                                Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.
                                  View case

                                  Stanley Robotics (B): "Your Solution is not my Problem"

                                  By  Michaël Bikard
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                                  Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.

                                    Published 13 Jun 2022

                                    Reference 6553

                                    Topic Entrepreneurship

                                    Region Europe

                                    View case

                                    Stanley Robotics (B): "Your Solution is not my Problem"

                                    Add to cart
                                    Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.
                                      View case

                                      Qonto: A Challenger Bank

                                      By  Michaël Bikard
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                                      In 2016, Steve Anavi and Alexandre Prot started Qonto as a ‘challenger’ bank focused on SMEs and freelancers, in France. After achieving rapid success, questions surface about where to draw the bank’s boundaries. The early focus is on the customer interface and back-end operations are outsource, but by 2017 they are wondering whether to bring the core banking infrastructure in house.

                                        Published 12 Mar 2021

                                        Reference 6580

                                        Topic Strategy

                                        Industry Financial Services,  Banking

                                        Region Europe

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                                        Qonto: A Challenger Bank

                                        Add to cart
                                        In 2016, Steve Anavi and Alexandre Prot started Qonto as a ‘challenger’ bank focused on SMEs and freelancers, in France. After achieving rapid success, questions surface about where to draw the bank’s boundaries. The early focus is on the customer interface and back-end operations are outsource, but by 2017 they are wondering whether to bring the core banking infrastructure in house.
                                          View case

                                          Foodora & Flash (A): Copycats Made in Germany

                                          By  Michaël Bikard
                                          Add to cart new extra
                                          Boris Mittermüller cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.

                                            Published 21 May 2025

                                            Reference 6591

                                            Topic Entrepreneurship

                                            Industry Food and Beverages Production

                                            Region Europe

                                            View case

                                            Foodora & Flash (A): Copycats Made in Germany

                                            Add to cart new extra
                                            Boris Mittermüller cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.
                                              View case

                                              Souqalmal (A)

                                              By  Michaël Bikard
                                              Add to cart extra
                                              Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

                                                Published 08 Mar 2023

                                                Reference 6561

                                                Topic Strategy

                                                Industry Insurance

                                                Region Middle-East

                                                View case

                                                Souqalmal (A)

                                                Add to cart extra
                                                Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.
                                                  View case

                                                  Stanley Robotics (A): "Your Solution is not my Problem"

                                                  By  Michaël Bikard
                                                  Add to cart award extra
                                                  Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.

                                                    Published 13 Jun 2022

                                                    Reference 6553

                                                    Topic Entrepreneurship

                                                    Industry Automotive

                                                    Region Europe

                                                    View case

                                                    Stanley Robotics (A): "Your Solution is not my Problem"

                                                    Add to cart award extra
                                                    Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.
                                                      View case

                                                      Sofar Sounds vs. Airbnb

                                                      By  Michaël Bikard,  Vrinda Vaish
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                                                      The case explores the collaboration and subsequent rivalry between Sofar Sounds, a platform offering intimate, curated live music experiences, and Airbnb, a tech giant in the hospitality industry. In 2017, Sofar Sounds partnered with Airbnb to launch "Music Experiences," allowing users of Airbnb access to Sofar's unique concerts.

                                                        Reference 6493

                                                        Topic Strategy

                                                        Industry Music

                                                        Region Global

                                                        View case

                                                        Sofar Sounds vs. Airbnb

                                                        Add to cart extra
                                                        The case explores the collaboration and subsequent rivalry between Sofar Sounds, a platform offering intimate, curated live music experiences, and Airbnb, a tech giant in the hospitality industry. In 2017, Sofar Sounds partnered with Airbnb to launch "Music Experiences," allowing users of Airbnb access to Sofar's unique concerts.
                                                          View case
                                                          Strategy, Innovation