Spirulina, a microalgae, has many beneficial nutritional and environmental properties, but is not widely used as an ingredient because of its unusual taste and short shelf life. Sara Guaglio, Cristina Prat and Julia Streuli saw this as a business opportunity: if they could improve the taste and shelf life, they could perhaps turn spirulina into the next matcha.

Euronav, a publicly listed crude oil tanker company, is at a pivotal point in its history. CEO Hugo De Stoop is facing a potential hostile takeover by Norwegian shipping tycoon John Fredriksen. Fredriksen proposes a merger between Euronav and his company, Frontline, to consolidate the fragmented tanker industry and create a market leader with significant bargaining power.

The case explores the collaboration and subsequent rivalry between Sofar Sounds, a platform offering intimate, curated live music experiences, and Airbnb, a tech giant in the hospitality industry. In 2017, Sofar Sounds partnered with Airbnb to launch "Music Experiences," allowing users of Airbnb access to Sofar's unique concerts.

Boris Mittermüller (INSEAD MBA' 08D) cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.

Boris Mittermüller cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.

Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.

Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.

Pietro Carnevale and Samyr Mezzour of Generali Switzerland are convinced that blockchain technology has the potential to revolutionize the insurance industry. Their focus is on decentralized finance (DeFi). How can they drive innovation in an industry that is by nature very conservative?

Alan, a French healthtech company founded in 2016 saw rapid growth from the start. By 2019, CEO and co-founder Jean-Charles Samuelian-Werve felt the time had come to enter the international health insurance market but was encountering resistance from multiple stakeholders. Should he follow his instinct and expand abroad? If so, how to decide which market(s) to enter?

Reshma Sohoni, cofounder of early-stage VC firm Seedcamp, considers investment opportunities arising from the spread of blockchain technology, the emergence of decentralized autonomous organizations (DAOs), and their implications for the traditional business model of the venture capital industry.