Qonto: A Challenger Bank

Published 12 Mar 2021
Reference 6580
Topic Strategy
Region Europe
Length 3 page(s)
Language English

In 2016, Steve Anavi and Alexandre Prot started Qonto as a ‘challenger’ bank focused on SMEs and freelancers, in France. After achieving rapid success, questions surface about where to draw the bank’s boundaries. The early focus is on the customer interface and back-end operations are outsource, but by 2017 they are wondering whether to bring the core banking infrastructure in house.

Teaching objectives

Discussing a firm’s boundaries, integration, value chain and ecosystem in the context of innovation.

  • Fintech
  • Banking
  • Finance
  • Innovation
  • Technology
  • Europe
  • France
  • Firm boundary
  • Ecosystem
  • Integration
  • Value chain
  • Scaling
  • Entrepreneurship
  • Growth
  • Q12021