Alan: Scaling a European HealthTech Venture

Published 13 Jun 2022
Reference 6665
Topic Strategy
Region Europe
Length 4 page(s)
Language English

Alan, a French healthtech company founded in 2016 saw rapid growth from the start. By 2019, CEO and co-founder Jean-Charles Samuelian-Werve felt the time had come to enter the international health insurance market but was encountering resistance from multiple stakeholders. Should he follow his instinct and expand abroad? If so, how to decide which market(s) to enter?

Teaching objectives

To discuss scaling up, product-market fit, international expansion.

  • Health Insurance
  • Healthtech
  • Scaleup
  • Entrepreneurship
  • International
  • Growth
  • Start-up
  • France
  • Unicorn
  • Healthcare
  • Digital
  • Cofounder
  • CEO
  • French Tech
  • Q22022