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Stanley Robotics (B): "Your Solution is not my Problem"

By Michaël Bikard
Published 13 Jun 2022
Reference 6553
Topic Entrepreneurship
Region Europe
Length 1 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.

Teaching objectives

Selling new ideas, challenges in the dissemination of innovation, the S-curve of technology adoption.

Keywords
  • Entrepreneurship
  • Innovation
  • Selling Ideas
  • Robotics
  • France
  • Technology
  • Artificial Intelligence
  • Lead Users
  • Lean Start-Up
  • Early Adopters
  • Commercialization
  • French Tech
  • Valet Parking
  • Autonomous Vehicle
  • Q22022
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Stanley Robotics (A): "Your Solution is not my Problem"

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    About the author
    Bikard

    Michaël Bikard

    Associate Professor of Strategy

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