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Foodora & Flash (A): Copycats Made in Germany

By Michaël Bikard
Published 05 May 2025
Reference 6591
Topic Entrepreneurship
Industry Food and Beverages Production
Region Europe
Length 4 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

Boris Mittermüller cofounded the food delivery company Foodora in 2015, inspired by the success of Deliveroo in the UK. Three years later, after succeeding with the start-up, he is debating whether to join a new micro-mobility venture – “flash” – inspired by the success of Lime in the US.

Teaching objectives

The case provides an opportunity to discuss imitation and competition in the context of entrepreneurship and innovation.

Keywords
  • Innovation
  • Imitation
  • Competition
  • Entrepreneurship
  • Food delivery
  • Micro-mobility
  • Germany
  • Europe
  • Copycat
  • Rocket Internet
  • Timing
  • Opportunity
  • Uncertainty
  • Complementary assets
  • Q22025
Related case to use with this case

Foodora & Flash (B): Copycats Made in Germany

By  Michaël Bikard

    Add to cart
    About the author
    Bikard

    Michaël Bikard

    Associate Professor of Strategy

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