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Michaël Bikard

Associate Professor of Strategy
Email [email protected]
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Digitalizing the Real Estate Industry: PropertyGuru and Proptech in Southeast Asia

By  Michaël Bikard
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After having failed in its internationalization efforts, Singapore-based digital real estate platform PropertyGuru hires Hari Krishnan, a LinkedIn executive, to become its new CEO. Krishnan is hesitating between two very different strategies that would shape the company moving forward.

    Published 22 Jul 2020

    Reference 6601

    Topic Strategy

    Industry Real Estate

    Region Asia

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    Digitalizing the Real Estate Industry: PropertyGuru and Proptech in Southeast Asia

    Add to cart
    After having failed in its internationalization efforts, Singapore-based digital real estate platform PropertyGuru hires Hari Krishnan, a LinkedIn executive, to become its new CEO. Krishnan is hesitating between two very different strategies that would shape the company moving forward.
      View case

      Souqalmal (A)

      By  Michaël Bikard
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      Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

        Published 08 Mar 2023

        Reference 6561

        Topic Strategy

        Industry Insurance

        Region Middle-East

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        Souqalmal (A)

        Add to cart extra
        Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.
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          Stanley Robotics (A): "Your Solution is not my Problem"

          By  Michaël Bikard
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          Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.

            Published 13 Jun 2022

            Reference 6553

            Topic Entrepreneurship

            Industry Automotive

            Region Europe

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            Stanley Robotics (A): "Your Solution is not my Problem"

            Add to cart award extra
            Clément Boussard is the CEO and founder of Stanley Robotics, a Paris-based startup selling automated valet parking solutions. The case illustrates the typical challenges faced by innovators (here an entrepreneur) selling a technological innovation and dealing with their first customers.
              View case
              Strategy, Innovation