Digitalizing the Real Estate Industry: PropertyGuru and Proptech in Southeast Asia

Published 22 Jul 2020
Reference 6601
Topic Strategy
Industry Real Estate
Region Asia
Length 4 page(s)

After having failed in its internationalization efforts, Singapore-based digital real estate platform PropertyGuru hires Hari Krishnan, a LinkedIn executive, to become its new CEO. Krishnan is hesitating between two very different strategies that would shape the company moving forward.

Teaching objectives

Understanding how digital platform businesses work and the challenges involved in their internationalization.

  • Proptech
  • Digital platform
  • Real estate
  • Internationalization
  • Southeast Asia
  • Innovation
  • Entrepreneurship
  • Property market
  • Real estate developers
  • Technology
  • Singapore
  • Q32020