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Digitalizing the Real Estate Industry: PropertyGuru and Proptech in Southeast Asia

Published 22 Jul 2020
Reference 6601
Topic Strategy
Industry Real Estate
Region Asia
Summary

After its efforts to internationalize founder, Singapore-based digital real estate platform PropertyGuru hires Hari Krishnan, a former LinkedIn executive, as CEO. The challenge for Krishnan is to decide between two very different strategies, which each imply a different future for the company and its stakeholders.

Teaching objectives

Understanding how digital platform businesses work and the challenges involved in their internationalization.

Keywords
  • Proptech
  • Digital platform
  • Real estate
  • Internationalization
  • Southeast Asia
  • Innovation
  • Entrepreneurship
  • Property market
  • Real estate developers
  • Technology
  • Singapore
  • Q32020