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Innovation at Generali: And what about Decentralized Finance (DeFi)?

By Michaël Bikard
Published 13 Jun 2022
Reference 6739
Topic Strategy
Industry Insurance
Region Europe
Length 3 page(s)
Language English
Inspection copy
6.00
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Summary

Pietro Carnevale and Samyr Mezzour of Generali Switzerland are convinced that blockchain technology has the potential to revolutionize the insurance industry. Their focus is on decentralized finance (DeFi). How can they drive innovation in an industry that is by nature very conservative?

Teaching objectives

Discussing the promise of blockchain and decentralized finance in the insurance industry as well as the challenges of intrapreneurship in a centuries-old company.

Keywords
  • Insurance
  • Decntralized Finance
  • Switzerland
  • Blockchain
  • Insurtech
  • Intrapreneurship
  • Innovation
  • Technology
  • Tokenomics
  • Experimentation
  • Open Innovation
  • Exploration
  • Web3
  • DeFi
  • Q22022
About the author
Bikard

Michaël Bikard

Associate Professor of Strategy

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