Summary
Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives. The case describes the Italian insurance company Generali Italia’s digital journey, from integrating its fragmented offering to transforming the company based on three pillars: discipline, simplicity and focus.
Teaching objectives
To understand the wider work that may be required as part of digital transformation.
Keywords
- organizational change
- digital transformation
- organization culture
- retooling / training
- insurance
- Q31819
