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98 cases found.

Lenovo: The Next Level in Leadership

By  Stewart Black,  Allen J. Morrison
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Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.

    Published 25 Feb 2020

    Reference 6571

    Topic Leadership & Organisations

    Region Asia

    Industry Information Technology and Services

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    Lenovo: The Next Level in Leadership

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    Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.
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      Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

      By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
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      This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

        Published 24 Jan 2020

        Reference 6558

        Topic Strategy

        Region Global

        Industry Telecommunications

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        Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

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        This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
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          Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

          By  Joerg Niessing,  Pascale Balze
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          In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.

            Published 18 Feb 2020

            Reference 6557

            Topic Marketing

            Region Europe

            Industry Computer Networking

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            Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

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            In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.
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              Enel's Innovability: Global Open Innovation and Sustainability

              By  L. Felipe Monteiro,  Jose Miguel Garcia
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              The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).

                Published 12 Nov 2019

                Reference 6510

                Topic Responsibility

                Region Europe

                Industry Utilities,  Oil & Energy,  Renewables & Environment

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                Enel's Innovability: Global Open Innovation and Sustainability

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                The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).
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                  Lean-Digital Transformation: Lorenzo Perez at BDLS

                  By  Philip Anderson,  Laurent Simon
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                  An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?

                    Published 12 Nov 2019

                    Reference 6506

                    Topic Leadership & Organisations

                    Region Asia

                    Industry Financial Services,  Banking

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                    Lean-Digital Transformation: Lorenzo Perez at BDLS

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                    An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?
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                      Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

                      By  Vikas A. Aggarwal,  Katia Kachan
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                      In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

                        Published 31 May 2019

                        Reference 6505

                        Topic Entrepreneurship

                        Region Middle-East

                        Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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                        Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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                        In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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                          Benjamin Millepied at the Paris Opera Ballet

                          By  Isabelle Solal,  Kaisa Snellman,  Gianpiero Petriglieri
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                          In December 2015, barely one year into his tenure as the head of the Paris Opera Ballet (POB), celebrity dancer, choreographer, and entrepreneur Benjamin Millepied was caught in a storm of controversy.

                            Published 26 Jul 2019

                            Reference 6499

                            Topic Leadership & Organisations

                            Region Europe

                            Industry Entertainment,  Performing Arts

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                            Benjamin Millepied at the Paris Opera Ballet

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                            In December 2015, barely one year into his tenure as the head of the Paris Opera Ballet (POB), celebrity dancer, choreographer, and entrepreneur Benjamin Millepied was caught in a storm of controversy.
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                              ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

                              By  Jason P. Davis,  Minh Vo,  Anne Yang
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                              ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

                                Published 31 May 2019

                                Reference 6489

                                Topic Entrepreneurship

                                Region Global

                                Industry Computer Networking,  Consumer Services,  Information Technology and Services

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                                ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

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                                ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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                                  WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

                                  By  Wolfgang Ulaga,  Joerg Niessing,  Nancy J. Brandwein
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                                  WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.

                                    Published 02 May 2019

                                    Reference 6488

                                    Topic Marketing

                                    Region Global

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                                    WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

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                                    WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.
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                                      HelloZack: Simplifying the Apple Selling Experience

                                      By  James Costantini,  Dawn Jarisch
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                                      HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products.

                                        Published 02 May 2019

                                        Reference 6487

                                        Topic Strategy

                                        Region Europe

                                        Industry Consumer Services,  Consumer Electronics

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                                        HelloZack: Simplifying the Apple Selling Experience

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                                        HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products.
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                                          Generali Italia: Building Digital Foundations - From Integration to Transformation

                                          By  Charles Galunic,  Anne-Marie Carrick
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                                          Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives.

                                            Published 02 May 2019

                                            Reference 6484

                                            Topic Leadership & Organisations

                                            Region Europe

                                            Industry Financial Services,  Insurance

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                                            Generali Italia: Building Digital Foundations - From Integration to Transformation

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                                            Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives.
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                                              From the Ground Up: The Foundations of Discipline in Adaptive Organizations – The French Air Force

                                              By  Charles Galunic,  Hervé de Saint-Exupéry,  Enea Fracassi
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                                              Imagine a high-tech environment which is a hive of creativity and collaboration, where people think in terms of platforms and ecosystems, and are asked to provide a rapid response in pursuit of a goal. While a start-up setting in a tech hub will likely come to mind, such a setting is typical of a more traditional (yet advanced) organization – the military.

                                                Published 25 Mar 2019

                                                Reference 6471

                                                Topic Leadership & Organisations

                                                Region Europe

                                                Industry Military

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                                                From the Ground Up: The Foundations of Discipline in Adaptive Organizations – The French Air Force

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                                                Imagine a high-tech environment which is a hive of creativity and collaboration, where people think in terms of platforms and ecosystems, and are asked to provide a rapid response in pursuit of a goal. While a start-up setting in a tech hub will likely come to mind, such a setting is typical of a more traditional (yet advanced) organization – the military.
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