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101 cases found.

Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

By  Jason P. Davis,  Anne Yang
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Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.

    Published 19 Mar 2020

    Reference 6577

    Topic Entrepreneurship

    Region Global

    Industry Computer Networking

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    Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

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    Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.
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      Circles.Life: Business Model Innovation and Digital Entrepreneurship in Telecommunications

      By  Jason P. Davis,  Minh Vo,  Anne Yang
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      Circles.Life is the new telco challenger startup in Asia. Securing several rounds of funding from Sequoia Capital, Singapore’s EDBI, Silicon Valley’s Founders Fund, and Warburg Pincus for its fully-digital technology and business model innovation, it offers cloud-based telecommunications services around simplified data-focused plans, a simple onboarding process, and easy-to-use mobile app.

        Published 05 Mar 2020

        Reference 6572

        Topic Entrepreneurship

        Region Asia

        Industry Telecommunications

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        Circles.Life: Business Model Innovation and Digital Entrepreneurship in Telecommunications

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        Circles.Life is the new telco challenger startup in Asia. Securing several rounds of funding from Sequoia Capital, Singapore’s EDBI, Silicon Valley’s Founders Fund, and Warburg Pincus for its fully-digital technology and business model innovation, it offers cloud-based telecommunications services around simplified data-focused plans, a simple onboarding process, and easy-to-use mobile app.
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          Lenovo: The Next Level in Leadership

          By  Stewart Black,  Allen J. Morrison
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          Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.

            Published 25 Feb 2020

            Reference 6571

            Topic Leadership & Organisations

            Region Asia

            Industry Information Technology and Services

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            Lenovo: The Next Level in Leadership

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            Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.
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              ObEN PAI: Building a World of Personal AI Avatars

              By  Peter Zemsky,  Pavel Kireyev,  Lisa Duke
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              The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

                Published 19 Mar 2020

                Reference 6562

                Topic Strategy

                Region North America

                Industry Computer Software

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                ObEN PAI: Building a World of Personal AI Avatars

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                The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
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                  Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

                  By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
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                  This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

                    Published 24 Jan 2020

                    Reference 6558

                    Topic Strategy

                    Region Global

                    Industry Telecommunications

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                    Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

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                    This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
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                      Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

                      By  Joerg Niessing,  Pascale Balze
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                      In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.

                        Published 18 Feb 2020

                        Reference 6557

                        Topic Marketing

                        Region Europe

                        Industry Computer Networking

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                        Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

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                        In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.
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                          Enel's Innovability: Global Open Innovation and Sustainability

                          By  L. Felipe Monteiro,  Jose Miguel Garcia
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                          The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).

                            Published 12 Nov 2019

                            Reference 6510

                            Topic Responsibility

                            Region Europe

                            Industry Utilities,  Oil & Energy,  Renewables & Environment

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                            Enel's Innovability: Global Open Innovation and Sustainability

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                            The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).
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                              Lean-Digital Transformation: Lorenzo Perez at BDLS

                              By  Philip Anderson,  Laurent Simon
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                              An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?

                                Published 12 Nov 2019

                                Reference 6506

                                Topic Leadership & Organisations

                                Region Asia

                                Industry Financial Services,  Banking

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                                Lean-Digital Transformation: Lorenzo Perez at BDLS

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                                An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?
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                                  Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

                                  By  Vikas A. Aggarwal,  Katia Kachan
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                                  In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

                                    Published 31 May 2019

                                    Reference 6505

                                    Topic Entrepreneurship

                                    Region Middle-East

                                    Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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                                    Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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                                    In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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                                      Benjamin Millepied at the Paris Opera Ballet

                                      By  Isabelle Solal,  Kaisa Snellman,  Gianpiero Petriglieri
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                                      In December 2015, barely one year into his tenure as the head of the Paris Opera Ballet (POB), celebrity dancer, choreographer, and entrepreneur Benjamin Millepied was caught in a storm of controversy.

                                        Published 26 Jul 2019

                                        Reference 6499

                                        Topic Leadership & Organisations

                                        Region Europe

                                        Industry Entertainment,  Performing Arts

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                                        Benjamin Millepied at the Paris Opera Ballet

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                                        In December 2015, barely one year into his tenure as the head of the Paris Opera Ballet (POB), celebrity dancer, choreographer, and entrepreneur Benjamin Millepied was caught in a storm of controversy.
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                                          ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

                                          By  Jason P. Davis,  Minh Vo,  Anne Yang
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                                          ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

                                            Published 31 May 2019

                                            Reference 6489

                                            Topic Entrepreneurship

                                            Region Global

                                            Industry Computer Networking,  Consumer Services,  Information Technology and Services

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                                            ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

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                                            ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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                                              WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

                                              By  Wolfgang Ulaga,  Joerg Niessing,  Nancy J. Brandwein
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                                              WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.

                                                Published 02 May 2019

                                                Reference 6488

                                                Topic Marketing

                                                Region Global

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                                                WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

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                                                WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.
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