Renée-Mauborgne-12943_67.jpg

Renée Mauborgne

Affiliate Professor of Strategy

The Blue Ocean Strategy implementation self-diagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them.

Published 31 Oct 2008

Reference 5533

Topic Strategy

Region Global

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Alguém observou que, para além da execução contínua de estratégias pessoais superiores e da liderança exercida por Napoleão ao longo da sua vida, no final, o sucesso acabara por lhe escapar.

Published 31 Oct 2008

Reference 4842

Topic Strategy

Region Europe

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This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

Published 31 Oct 2008

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

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As of November 2001, NTT DoCoMo is the only company that has been able to make money out of the mobile Internet. This case study describes how, in a very competitive industry engaged in a technology race and strong price erosion, NTT DoCoMo has been able to achieve superior performance with its novel i-mode services.

Published 03 Jan 2003

Reference 5079

Topic Strategy

Industry Telecommunications Wireless

Region Global

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This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

Published 15 Apr 2002

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View

This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.

Published 01 Mar 2002

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

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Competing head-to-head in a mature, slowly growing market can be cutthroat. The US car retailing industry was very much characterized by the classic symptoms of an unattractive industry. Players very much disliked competing in this difficult environment but did not see how they could break away from the pack.

Published 01 Feb 2001

Reference 4864

Topic Strategy

Industry Retail

Region North America

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Competing head-to-head in a mature, slowly growing market can be cutthroat. The US car retailing industry was very much characterized by the classic symptoms of an unattractive industry. Players very much disliked competing in this difficult environment but did not see how they could break away from the pack.

Published 01 Nov 1999

Reference 4864

Topic Strategy

Industry Retail

Region North America

View

Competing head-to-head in a mature, slowly growing market can be cutthroat. The US car retailing industry was very much characterized by the classic symptoms of an unattractive industry. Players very much disliked competing in this difficult environment but did not see how they could break away from the pack.

Published 01 Nov 1999

Reference 4864

Topic Strategy

Industry Retail

Region North America

View

One observes that despite the continued application of superior personal strategies and leadership throughout Napoleon’s lifetime, success eluded him in the end. A pattern is observed of meteoritic rise in the early stages (victories in the battle of Lodi, Marengo, Austerlitz) and a downfall later (Russian invasion, Waterloo). What is behind this rise and fall?

Published 21 Oct 1999

Reference 4842

Topic Strategy

Region Europe

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Disciplinary Research: Nondisruptive Creation, Growth Theory, Market-Creating Innovation, Procedural Justice., General Research: Strategy, Management and Innovation in the Knowledge Economy