Ben M. Bensaou

Professor of Technology Management and Asian Business and Comparative Management
This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.

Published 26 Jun 2018

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

Published 23 Feb 2018

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

Published 23 Feb 2018

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

Published 26 Jan 2018

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

Published 09 Dec 2014

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.

Published 09 Dec 2014

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.

Published 29 Nov 2013

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

Published 26 Mar 2012

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.

Published 31 Oct 2008

Reference 4999

Topic Strategy

Industry Entertainment

Region Global

View case
As of November 2001, NTT DoCoMo is the only company that has been able to make money out of the mobile Internet. This case study describes how, in a very competitive industry engaged in a technology race and strong price erosion, NTT DoCoMo has been able to achieve superior performance with its novel i-mode services.

Published 03 Jan 2003

Reference 5079

Topic Strategy

Industry Telecommunications Wireless

Region Global

View case
Building an Innovative Organisation, A Process View of Value Innovation/Blue Ocean Strategy, New Forms of Organisation, Networked Organisations, Strategic Alliances, Trust-Based Partnerships, Role/Impact of Information Technology on Organisations and Markets, Comparison with Japanese Management, IT and Mobility-driven Value Innovation