This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.
This is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts.
This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.
This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete.
Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.
Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.
This teaching case study describes how a Japanese entrepreneur, Toshifumi Suzuki, created and has been managing the Seven-Eleven Japan chain of convenience stores, one of the most successful retail businesses.
This teaching case study describes how a Japanese entrepreneur, Toshifumi Suzuki, created and has been managing the Seven-Eleven Japan chain of convenience stores, one of the most successful retail businesses.
Building an Innovative Organisation, A Process View of Value Innovation/Blue Ocean Strategy, New Forms of Organisation, Networked Organisations, Strategic Alliances, Trust-Based Partnerships, Role/Impact of Information Technology on Organisations and Markets, Comparison with Japanese Management, IT and Mobility-driven Value Innovation
