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Zappos.com (B): Strategy Powered by Culture and People

By W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
Published 25 Feb 2013
Reference 5932
Topic Strategy
Industry Information Technology and Services
Region North America
Length 7 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation. It demonstrates the importance of Fair Process that builds deep trust and commitment in the company, making it difficult for competitors to imitate Zappos. Theory-based Movies and Lecture Slides can be obtained from https://www.blueoceanstrategy.com/teaching-materials/zappos

Teaching objectives

Participants will learn how to create a blue ocean in Case A, and how to execute blue ocean strategy in Case B.

Keywords
  • Blue ocean strategy
  • Implementing strategy
  • Fair process
  • Information technology
  • online retail, Employees
  • Employee engagement
  • Corporate culture
  • Zappos
  • Footwear industry
  • Strategy
  • Competition
  • Q21213
Related case to use with this case

Zappos.com (A): Bring the Shoe Store to Your Home

By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo

    Add to cart
    About the authors
    Kim

    W. Chan Kim

    Distinguished Professor of Strategy and International Management, Emeritus
    Mauborgne

    Renée Mauborgne

    Affiliate Professor of Strategy
    Koo

    Oh Young Koo

    Institute Executive Fellow

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