Anne-Marie Carrick

Senior Research Associate

Email [email protected]

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Cases from same author
Cases with Extra

Société Nationale Maritime Corse Méditerranée (SNCM): Sink or Sail?

By Joost de Haas, Esther Val, Anne-Marie Carrick

The case describes how a loss-making ferry company was brought back to financial health, modernised and recapitalised in less than two years, amidst a context of political pressure, stakeholder hostility and a €600 million fine from the European Union. The Société Nationale Maritime Corse Méditerranée (SNCM) was sinking under the weight of French blockades and belligerent unions.

Published 26 Jul 2019

Reference 6500

Topic Entrepreneurship

Industry Maritime

Region Europe

Société Nationale Maritime Corse Méditerranée (SNCM): Sink or Sail?

By Joost de Haas, Esther Val, Anne-Marie Carrick
Published 26 Jul 2019
Reference 6500
Topic Entrepreneurship
Region Europe
Industry Maritime

The case describes how a loss-making ferry company was brought back to financial health, modernised and recapitalised in less than two years, amidst a context of political pressure, stakeholder hostility and a €600 million fine from the European Union. The Société Nationale Maritime Corse Méditerranée (SNCM) was sinking under the weight of French blockades and belligerent unions.

waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

By Joerg Niessing, Carla Baumer, Anne-Marie Carrick

In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

Published 28 Jun 2019

Reference 6399

Topic Marketing

Industry Food and Beverages Production

Region Global

waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

By Joerg Niessing, Carla Baumer, Anne-Marie Carrick
Published 28 Jun 2019
Reference 6399
Topic Marketing
Region Global
Industry Food and Beverages Production

In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

Generali Italia: Building Digital Foundations - From Integration to Transformation

By Charles Galunic, Anne-Marie Carrick

Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives.

Published 02 May 2019

Reference 6484

Topic Leadership & Organisations

Industry Financial Services, Insurance

Region Europe

Generali Italia: Building Digital Foundations - From Integration to Transformation

By Charles Galunic, Anne-Marie Carrick
Published 02 May 2019
Reference 6484
Topic Leadership & Organisations
Region Europe
Industry Financial Services, Insurance

Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives.

Eight Inc. and Apple Retail Stores (Japanese)

By Manuel Sosa, Anne-Marie Carrick

On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.

Published 22 Mar 2019

Reference 6303

Topic Operations

Industry Electrical/Electronic Manufacturing

Region North America

Eight Inc. and Apple Retail Stores (Japanese)

By Manuel Sosa, Anne-Marie Carrick
Published 22 Mar 2019
Reference 6303
Topic Operations
Region North America
Industry Electrical/Electronic Manufacturing

On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.

Embraer (A): A Brazilian Global Innovator

By L. Felipe Monteiro, Anne-Marie Carrick

Case A focuses on the history of Embraer, which has grown to become one of Brazil’s most successful enterprises and the world’s number four global aviation company. After tripling in size from 2000 to 2007, its business succumbed to the global financial crisis. Embraer launched an internal programme for business excellence, resulting in the development of executive jets.

Published 28 Feb 2019

Reference 6482

Industry Aviation and Aerospace

Region South America

Embraer (A): A Brazilian Global Innovator

By L. Felipe Monteiro, Anne-Marie Carrick
Published 28 Feb 2019
Reference 6482
Topic Strategy
Region South America
Industry Aviation and Aerospace

Case A focuses on the history of Embraer, which has grown to become one of Brazil’s most successful enterprises and the world’s number four global aviation company. After tripling in size from 2000 to 2007, its business succumbed to the global financial crisis. Embraer launched an internal programme for business excellence, resulting in the development of executive jets.

Supply Chain Resilience in the Telecom Industry

By Guillaume Roels, David Simchi-Levi, Anne-Marie Carrick

The case discusses supply chain risk management: how to leverage the structure of a supply network to assess its resilience, focusing on the consequences of disruption rather than the causes, as is traditionally done.

Published 23 Jan 2019

Reference 6394

Topic Operations

Industry Telecommunications

Region North America

Supply Chain Resilience in the Telecom Industry

By Guillaume Roels, David Simchi-Levi, Anne-Marie Carrick
Published 23 Jan 2019
Reference 6394
Topic Operations
Region North America
Industry Telecommunications

The case discusses supply chain risk management: how to leverage the structure of a supply network to assess its resilience, focusing on the consequences of disruption rather than the causes, as is traditionally done.

Disney and 21st Century Fox: Reshaping Disney's Strategy for the Digital Age

By Guillaume Roels, Anne-Marie Carrick

At the end of 2017, Disney announced it would acquire the majority of 21st Century Fox’s assets including its movie studio, TV production company, cable channels and regional sports networks. If approved, the deal would give Disney the scale and content to develop its own streaming service by 2019, when its contract with Netflix expired.

Published 30 Nov 2018

Reference 6400

Topic Operations

Industry Entertainment, Media Production

Region Global

Disney and 21st Century Fox: Reshaping Disney's Strategy for the Digital Age

By Guillaume Roels, Anne-Marie Carrick
Published 30 Nov 2018
Reference 6400
Topic Operations
Region Global
Industry Entertainment, Media Production

At the end of 2017, Disney announced it would acquire the majority of 21st Century Fox’s assets including its movie studio, TV production company, cable channels and regional sports networks. If approved, the deal would give Disney the scale and content to develop its own streaming service by 2019, when its contract with Netflix expired.

McKinsey and LUNAR: Acquiring a Design Firm

By Jurgen Mihm, Manuel Sosa, Anne-Marie Carrick

The case explores the possible acquisition by McKinsey &Company of design company LUNAR in response to the new directions management consulting is taking. As of 2014, a new internal unit included ‘McKinsey implementation’ and ‘digital labs’, which explored new opportunities for the Firm and soon became major growth vectors for the consultancy.

Published 29 Oct 2018

Reference 6374

Topic Entrepreneurship

Industry Consulting

Region North America

McKinsey and LUNAR: Acquiring a Design Firm

By Jurgen Mihm, Manuel Sosa, Anne-Marie Carrick
Published 29 Oct 2018
Reference 6374
Topic Entrepreneurship
Region North America
Industry Consulting

The case explores the possible acquisition by McKinsey &Company of design company LUNAR in response to the new directions management consulting is taking. As of 2014, a new internal unit included ‘McKinsey implementation’ and ‘digital labs’, which explored new opportunities for the Firm and soon became major growth vectors for the consultancy.

Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model (Spanish)

By Paulo Albuquerque, Joerg Niessing, Anne-Marie Carrick

The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

Published 04 May 2018

Reference 6289

Topic Marketing

Region Europe

Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model (Spanish)

By Paulo Albuquerque, Joerg Niessing, Anne-Marie Carrick
Published 04 May 2018
Reference 6289
Topic Marketing
Region Europe

The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

Digital Transformation in Latin America: A Leapfrogging Opportunity? (Portuguese)

By L. Felipe Monteiro, Gabriel Rozman, Anne-Marie Carrick

The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.

Published 23 Mar 2018

Reference 6358

Region South America

Digital Transformation in Latin America: A Leapfrogging Opportunity? (Portuguese)

By L. Felipe Monteiro, Gabriel Rozman, Anne-Marie Carrick
Published 23 Mar 2018
Reference 6358
Topic Strategy
Region South America

The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.

Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

By Mariana Hortega, Paulo Albuquerque, Anne-Marie Carrick, Andrew Lee

This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

Published 19 Apr 2022

Reference 6640

Topic Marketing

Industry Food and Beverages Production

Region Europe

Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

By Mariana Hortega, Paulo Albuquerque, Anne-Marie Carrick, Andrew Lee
Published 19 Apr 2022
Reference 6640
Topic Marketing
Region Europe
Industry Food and Beverages Production

This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

EMMA Safety Footwear (A): Designing a Circular Shoe

By Andre Calmon, Luk Van Wassenhove, Anne-Marie Carrick, Anne Nai-tien Huang

Tom Hermans, CEO of EMMA Safety Footwear, is excited about the idea of developing the world’s first circular safety shoe – one that adheres to the cradle-to-cradle design principles. This could be a transformational strategy, differentiating EMMA from the crowded safety shoe market in Europe and extending a long tradition of social responsibility since its establishment in 1931.

Published 09 Mar 2021

Reference 6501

Topic Responsibility

Region Europe

EMMA Safety Footwear (A): Designing a Circular Shoe

By Andre Calmon, Luk Van Wassenhove, Anne-Marie Carrick, Anne Nai-tien Huang
Published 09 Mar 2021
Reference 6501
Topic Responsibility
Region Europe

Tom Hermans, CEO of EMMA Safety Footwear, is excited about the idea of developing the world’s first circular safety shoe – one that adheres to the cradle-to-cradle design principles. This could be a transformational strategy, differentiating EMMA from the crowded safety shoe market in Europe and extending a long tradition of social responsibility since its establishment in 1931.

GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

By Javier Gimeno, L. Felipe Monteiro, José Santos, Betania Tanure, Anne-Marie Carrick

The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

Published 21 Jan 2021

Reference 6563

Industry Airlines/Aviation

Region South America

GOL Linhas Aéreas Inteligentes: Developing a Brazilian Airline Model

By Javier Gimeno, L. Felipe Monteiro, José Santos, Betania Tanure, Anne-Marie Carrick
Published 21 Jan 2021
Reference 6563
Topic Strategy
Region South America
Industry Airlines/Aviation

The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

FC Barcelona’s Barça Innovation Hub Goes Global (A): Innovation On and Off the Pitch

By L. Felipe Monteiro, Anne-Marie Carrick, John Davies

The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

Published 03 Jun 2020

Reference 6583

Industry Health, Wellness and Fitness, Sports

Region Global

FC Barcelona’s Barça Innovation Hub Goes Global (A): Innovation On and Off the Pitch

By L. Felipe Monteiro, Anne-Marie Carrick, John Davies
Published 03 Jun 2020
Reference 6583
Topic Strategy
Region Global
Industry Health, Wellness and Fitness, Sports

The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

By Joerg Niessing, Carla Baumer, Anne-Marie Carrick

In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

Published 28 Jun 2019

Reference 6399

Topic Marketing

Industry Food and Beverages Production

Region Global

waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

By Joerg Niessing, Carla Baumer, Anne-Marie Carrick
Published 28 Jun 2019
Reference 6399
Topic Marketing
Region Global
Industry Food and Beverages Production

In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

Stefanini and the Digital Revolution: Transforming and Being Transformed

By L. Felipe Monteiro, Gabriel Rozman, Anne-Marie Carrick

Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

Published 30 Oct 2017

Reference 6328

Industry Information Technology and Services, Outsourcing/Offshoring

Region Global

Stefanini and the Digital Revolution: Transforming and Being Transformed

By L. Felipe Monteiro, Gabriel Rozman, Anne-Marie Carrick
Published 30 Oct 2017
Reference 6328
Topic Strategy
Region Global
Industry Information Technology and Services, Outsourcing/Offshoring

Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

By Paulo Albuquerque, Anne-Marie Carrick, Joerg Niessing

The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

Published 29 Mar 2017

Reference 6289

Topic Marketing

Industry E-Learning

Region Europe

Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

By Paulo Albuquerque, Anne-Marie Carrick, Joerg Niessing
Published 29 Mar 2017
Reference 6289
Topic Marketing
Region Europe
Industry E-Learning

The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

Pro-invest: How to Launch a Private Equity Real Estate Fund

By Claudia Zeisberger, Bowen White, Anne-Marie Carrick

The case describes how the Pro-invest Group – a boutique investment firm specialising in private equity real estate and real estate asset management – built its business and raised a first-time private equity fund.

Published 26 Aug 2016

Reference 6221

Topic Entrepreneurship

Industry Private Equity

Region Asia

Pro-invest: How to Launch a Private Equity Real Estate Fund

By Claudia Zeisberger, Bowen White, Anne-Marie Carrick
Published 26 Aug 2016
Reference 6221
Topic Entrepreneurship
Region Asia
Industry Private Equity

The case describes how the Pro-invest Group – a boutique investment firm specialising in private equity real estate and real estate asset management – built its business and raised a first-time private equity fund.

Where to Next with BlaBlaCar?

By Anne-Marie Carrick, Peter Zemsky

BlaBlaCar, Europe’s foremost ride sharing company, was founded by Frederic in 2006. An online market place where drivers “sell” seats in their cars for long distance rides, it allowed the drivers to cover their motoring costs and passengers access to cheaper travel.

Published 25 Jan 2016

Reference 6104

Industry Automotive, Transportation/Trucking/Railroad

Region Global

Where to Next with BlaBlaCar?

By Anne-Marie Carrick, Peter Zemsky
Published 25 Jan 2016
Reference 6104
Topic Strategy
Region Global
Industry Automotive, Transportation/Trucking/Railroad

BlaBlaCar, Europe’s foremost ride sharing company, was founded by Frederic in 2006. An online market place where drivers “sell” seats in their cars for long distance rides, it allowed the drivers to cover their motoring costs and passengers access to cheaper travel.

Crisis at the Mill: Weaving an Indian Turnaround - Alvarez & Marsal

By Claudia Zeisberger, Anne-Marie Carrick, Sankar Krishnan, Nikhil Shah

Emerging markets are challenging and require special expertise. India in particular is known to be a tricky business environment. The case follows two senior executives from Alvarez & Marsal’s India practice as they deal with an urgent request from one of their US private equity clients, Sapphire Capital.

Published 24 Apr 2015

Reference 6069

Topic Entrepreneurship

Industry Textiles

Region Asia

Crisis at the Mill: Weaving an Indian Turnaround - Alvarez & Marsal

By Claudia Zeisberger, Anne-Marie Carrick, Sankar Krishnan, Nikhil Shah
Published 24 Apr 2015
Reference 6069
Topic Entrepreneurship
Region Asia
Industry Textiles

Emerging markets are challenging and require special expertise. India in particular is known to be a tricky business environment. The case follows two senior executives from Alvarez & Marsal’s India practice as they deal with an urgent request from one of their US private equity clients, Sapphire Capital.

Vendex KBB: First Hundred Days in Crisis

By Joost de Haas, Anne-Marie Carrick

Vendex KBB is at crisis point at the end of 2004, especially its flagship V&D department stores. A consortium of private-equity investors led by KKR, who bought the business a year earlier, persuade retail veteran Tony DeNunzio to take on the challenge of turning the diversified holding company around.

Published 24 Mar 2014

Reference 5886

Topic Entrepreneurship

Industry Retail

Region Europe

Vendex KBB: First Hundred Days in Crisis

By Joost de Haas, Anne-Marie Carrick
Published 24 Mar 2014
Reference 5886
Topic Entrepreneurship
Region Europe
Industry Retail

Vendex KBB is at crisis point at the end of 2004, especially its flagship V&D department stores. A consortium of private-equity investors led by KKR, who bought the business a year earlier, persuade retail veteran Tony DeNunzio to take on the challenge of turning the diversified holding company around.

Nuru Energy (A): Financing a Social Enterprise

By Filipe Santos, Anne-Marie Carrick

Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.

Published 26 Feb 2013

Reference 5847

Topic Entrepreneurship

Industry Renewables & Environment

Region Global

Nuru Energy (A): Financing a Social Enterprise

By Filipe Santos, Anne-Marie Carrick
Published 26 Feb 2013
Reference 5847
Topic Entrepreneurship
Region Global
Industry Renewables & Environment

Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.

Social Entrepreneurship