Anne-Marie Carrick

Senior Research Associate
The case describes how a loss-making ferry company was brought back to financial health, modernised and recapitalised in less than two years, amidst a context of political pressure, stakeholder hostility and a €600 million fine from the European Union. The Société Nationale Maritime Corse Méditerranée (SNCM) was sinking under the weight of French blockades and belligerent unions.

Published 26 Jul 2019

Reference 6500

Topic Entrepreneurship

Industry Maritime

Region Europe

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In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

Published 28 Jun 2019

Reference 6399

Topic Marketing

Industry Food and Beverages Production

Region Global

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Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives.

Published 02 May 2019

Reference 6484

Topic Leadership & Organisations

Industry Financial Services Insurance

Region Europe

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On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.

Published 22 Mar 2019

Reference 6303

Topic Operations

Industry Electrical/Electronic Manufacturing

Region North America

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Case A focuses on the history of Embraer, which has grown to become one of Brazil’s most successful enterprises and the world’s number four global aviation company. After tripling in size from 2000 to 2007, its business succumbed to the global financial crisis. Embraer launched an internal programme for business excellence, resulting in the development of executive jets.

Published 28 Feb 2019

Reference 6482

Topic Strategy

Industry Aviation and Aerospace

Region South America

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The case discusses supply chain risk management: how to leverage the structure of a supply network to assess its resilience, focusing on the consequences of disruption rather than the causes, as is traditionally done.

Published 23 Jan 2019

Reference 6394

Topic Operations

Industry Telecommunications

Region North America

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At the end of 2017, Disney announced it would acquire the majority of 21st Century Fox’s assets including its movie studio, TV production company, cable channels and regional sports networks. If approved, the deal would give Disney the scale and content to develop its own streaming service by 2019, when its contract with Netflix expired.

Published 30 Nov 2018

Reference 6400

Topic Operations

Industry Entertainment Media Production

Region Global

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The case explores the possible acquisition by McKinsey &Company of design company LUNAR in response to the new directions management consulting is taking. As of 2014, a new internal unit included ‘McKinsey implementation’ and ‘digital labs’, which explored new opportunities for the Firm and soon became major growth vectors for the consultancy.

Published 29 Oct 2018

Reference 6374

Topic Entrepreneurship

Industry Consulting

Region North America

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The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

Published 04 May 2018

Reference 6289

Topic Marketing

Region Europe

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The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.

Published 23 Mar 2018

Reference 6358

Topic Strategy

Region South America

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This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

Published 19 Apr 2022

Reference 6640

Topic Marketing

Industry Food and Beverages Production

Region Europe

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Tom Hermans, CEO of EMMA Safety Footwear, is excited about the idea of developing the world’s first circular safety shoe – one that adheres to the cradle-to-cradle design principles. This could be a transformational strategy, differentiating EMMA from the crowded safety shoe market in Europe and extending a long tradition of social responsibility since its establishment in 1931.

Published 09 Mar 2021

Reference 6501

Topic Responsibility

Region Europe

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The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

Published 21 Jan 2021

Reference 6563

Topic Strategy

Industry Airlines/Aviation

Region South America

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The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

Published 03 Jun 2020

Reference 6583

Topic Strategy

Industry Health, Wellness and Fitness Sports

Region Global

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In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

Published 28 Jun 2019

Reference 6399

Topic Marketing

Industry Food and Beverages Production

Region Global

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Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

Published 30 Oct 2017

Reference 6328

Topic Strategy

Industry Information Technology and Services Outsourcing/Offshoring

Region Global

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The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

Published 29 Mar 2017

Reference 6289

Topic Marketing

Industry E-Learning

Region Europe

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The case describes how the Pro-invest Group – a boutique investment firm specialising in private equity real estate and real estate asset management – built its business and raised a first-time private equity fund.

Published 26 Aug 2016

Reference 6221

Topic Entrepreneurship

Industry Private Equity

Region Asia

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BlaBlaCar, Europe’s foremost ride sharing company, was founded by Frederic in 2006. An online market place where drivers “sell” seats in their cars for long distance rides, it allowed the drivers to cover their motoring costs and passengers access to cheaper travel.

Published 25 Jan 2016

Reference 6104

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Global

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Emerging markets are challenging and require special expertise. India in particular is known to be a tricky business environment. The case follows two senior executives from Alvarez & Marsal’s India practice as they deal with an urgent request from one of their US private equity clients, Sapphire Capital.

Published 24 Apr 2015

Reference 6069

Topic Entrepreneurship

Industry Textiles

Region Asia

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Vendex KBB is at crisis point at the end of 2004, especially its flagship V&D department stores. A consortium of private-equity investors led by KKR, who bought the business a year earlier, persuade retail veteran Tony DeNunzio to take on the challenge of turning the diversified holding company around.

Published 24 Mar 2014

Reference 5886

Topic Entrepreneurship

Industry Retail

Region Europe

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Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.

Published 26 Feb 2013

Reference 5847

Topic Entrepreneurship

Industry Renewables & Environment

Region Global

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Social Entrepreneurship