The case focuses on Khaloom, a Bangalore-based textile design and production house that makes authentic handwoven fabrics from recycled and organic yarns. Its in-house designs are contemporary or blend traditional and modern, and its high-quality fabrics meet both environmental and social sustainability criteria.

This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.