Andrew Lee

The case focuses on Khaloom, a Bangalore-based textile design and production house that makes authentic handwoven fabrics from recycled and organic yarns. Its in-house designs are contemporary or blend traditional and modern, and its high-quality fabrics meet both environmental and social sustainability criteria.

Published 27 Aug 2024

Reference 6926

Topic Responsibility

Industry Textiles

Region Asia

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This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

Published 19 Apr 2022

Reference 6640

Topic Marketing

Industry Food and Beverages Production

Region Europe

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The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.

Published 15 Mar 2022

Reference 6737

Topic Marketing

Industry Food and Beverages Production

Region South America

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This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

Published 19 Apr 2022

Reference 6640

Topic Marketing

Industry Food and Beverages Production

Region Europe

View case