Alexandra Velasco

Pacari Chocolate: Building a Brand that Brings Joy from Tree to Bar

By  Amitava Chattopadhyay,  Fabrizio Noboa,  Alexandra Velasco,  Anne-Marie Carrick,  Andrew Lee
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The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.

    Published 15 Mar 2022

    Reference 6737

    Topic Marketing

    Industry Food and Beverages Production

    Region South America

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    Pacari Chocolate: Building a Brand that Brings Joy from Tree to Bar

    Add to cart
    The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.
      View case