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5 case(s) found.

Preserving the Past while Sustaining the Future: Designing a Strategic Blueprint for the Château de Fontainebleau

By  Ithai Stern,  Anne-Marie Carrick,  Ridhima Aggarwal
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The case describes how the Château de Fontainebleau in France, a UNESCO World Heritage site, is addressing the challenges facing many historical monuments and heritage sites in a turbulent environment marked by geopolitical issues, the covid pandemic, climate change, energy shortages, and economic uncertainty.

    Published 24 Jun 2024

    Reference 6805

    Length 56 page(s)

    Topic Strategy

    Region Europe

    Industry Recreational Facilities and Services,  Museums and Institutions

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    Preserving the Past while Sustaining the Future: Designing a Strategic Blueprint for the Château de Fontainebleau

    By  Ithai Stern,  Anne-Marie Carrick,  Ridhima Aggarwal
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    The case describes how the Château de Fontainebleau in France, a UNESCO World Heritage site, is addressing the challenges facing many historical monuments and heritage sites in a turbulent environment marked by geopolitical issues, the covid pandemic, climate change, energy shortages, and economic uncertainty.
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      Louvre Museum

      By  Gabriel Hawawini,  Marci Hawawini
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      The world's most prestigious museum, the Louvre, redefines its marketing strategy after conducting an exhaustive analysis of its youth market. It relaunches its product targeted to young adults, the Louvre Youth Pass, trying to reconcile the conflict between its mission of public service and the recent financial objectives imposed by the Culture Ministry.

        Published 01 Jul 2004

        Reference 5221

        Length 21 page(s)

        Topic Marketing

        Region Europe

        Industry Museums and Institutions

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        Louvre Museum

        By  Gabriel Hawawini,  Marci Hawawini
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        The world's most prestigious museum, the Louvre, redefines its marketing strategy after conducting an exhaustive analysis of its youth market. It relaunches its product targeted to young adults, the Louvre Youth Pass, trying to reconcile the conflict between its mission of public service and the recent financial objectives imposed by the Culture Ministry.
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          The Orsay Museum (A)

          By  Hellmut Schütte,  Marci Hawawini
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          Museums in France have traditionally not bothered much about the needs of their visitors. However, recently the Orsay Museum changed this through the help of a consultant. The museum developed a range of marketing instruments and focused on American visitors as the most attractive segment. Then 11 September happened and forced the museum into a rethink its strategy.

            Published 10 Jan 2003

            Reference 5140

            Length 23 page(s)

            Topic Marketing

            Region Europe

            Industry Museums and Institutions

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            The Orsay Museum (A)

            By  Hellmut Schütte,  Marci Hawawini
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            Museums in France have traditionally not bothered much about the needs of their visitors. However, recently the Orsay Museum changed this through the help of a consultant. The museum developed a range of marketing instruments and focused on American visitors as the most attractive segment. Then 11 September happened and forced the museum into a rethink its strategy.
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              The Orsay Museum (B)

              By  Hellmut Schütte,  Marci Hawawini
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              Museums in France have traditionally not bothered much about the needs of their visitors. The Orsay Museum changed this attitude with the help of a consultant. The museum developed a range of marketing instruments and focused on American visitors as the most attractive segment. Then 11 September happened and forced the museum into a rethink of its strategy.

                Published 01 Oct 2003

                Reference 5140

                Length 4 page(s)

                Topic Marketing

                Region Europe

                Industry Museums and Institutions

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                The Orsay Museum (B)

                By  Hellmut Schütte,  Marci Hawawini
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                Museums in France have traditionally not bothered much about the needs of their visitors. The Orsay Museum changed this attitude with the help of a consultant. The museum developed a range of marketing instruments and focused on American visitors as the most attractive segment. Then 11 September happened and forced the museum into a rethink of its strategy.
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                  The Shanghai Museum

                  By  Wilfried Vanhonacker,  Masaki Gotoh,  Joann Lin,  Walt Ling,  Jeff Loui
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                  This case describes challenges facing the Shanghai museum.

                    Published 01 Jan 2000

                    Reference 4884

                    Length 19 page(s)

                    Topic Marketing

                    Region Asia

                    Industry Museums and Institutions

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                    The Shanghai Museum

                    By  Wilfried Vanhonacker,  Masaki Gotoh,  Joann Lin,  Walt Ling,  Jeff Loui
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                    This case describes challenges facing the Shanghai museum.
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