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    19 cases found.

    Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

    By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
    Add to cart popular
    Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

      Published 30 Jul 2018

      Reference 6417

      Topic Strategy

      Region North America

      Industry Automotive

      View case

      Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

      Add to cart popular
      • By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
      • Reference 6417

      • Published 30 Jul 2018

      • Topic Strategy

      • Region North America

      • Industry Automotive

      Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
        View case

        Google and Project Maven (A): Big Tech, Government and the AI Arms Race

        By  Gianpiero Petriglieri,  Jaimie Stettin
        Add to cart popular award
        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

          Published 28 May 2018

          Reference 6408

          Topic Responsibility

          Region North America

          Industry Industrial Automation,  Information Technology and Services,  Military

          View case

          Google and Project Maven (A): Big Tech, Government and the AI Arms Race

          Add to cart popular award
          • By  Gianpiero Petriglieri,  Jaimie Stettin
          • Reference 6408

          • Published 28 May 2018

          • Topic Responsibility

          • Region North America

          • Industry Industrial Automation,  Information Technology and Services,  Military

          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
            View case

            How Does Digital Transformation Happen? The Mastercard Case (A)

            By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
            Add to cart popular extra
            The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

              Published 26 Feb 2018

              Reference 6348

              Topic Strategy

              Region Global

              Industry Financial Services

              View case

              How Does Digital Transformation Happen? The Mastercard Case (A)

              Add to cart popular extra
              • By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
              • Reference 6348

              • Published 26 Feb 2018

              • Topic Strategy

              • Region Global

              • Industry Financial Services

              The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.
                View case

                Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                By  Pierre Chandon,  Laura Heely
                Add to cart popular award extra
                After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                  Published 06 Jun 2018

                  Reference 6317

                  Topic Marketing

                  Region Europe

                  Industry Dairy,  Food and Beverages Production

                  View case

                  Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                  Add to cart popular award extra
                  • By  Pierre Chandon,  Laura Heely
                  • Reference 6317

                  • Published 06 Jun 2018

                  • Topic Marketing

                  • Region Europe

                  • Industry Dairy,  Food and Beverages Production

                  After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                    View case

                    Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

                    By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
                    Add to cart popular
                    Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.

                      Published 29 Mar 2017

                      Reference 6276

                      Topic Leadership & Organisations

                      Region Asia

                      Industry Apparel and Fashion

                      View case

                      Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

                      Add to cart popular
                      • By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
                      • Reference 6276

                      • Published 29 Mar 2017

                      • Topic Leadership & Organisations

                      • Region Asia

                      • Industry Apparel and Fashion

                      Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.
                        View case

                        The American Beauty Salon Industry in 2008 (A)

                        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                        Add to cart popular
                        Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

                          Published 26 Aug 2016

                          Reference 6237

                          Topic Strategy

                          Region North America

                          Industry Consumer Services

                          View case

                          The American Beauty Salon Industry in 2008 (A)

                          Add to cart popular
                          • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                          • Reference 6237

                          • Published 26 Aug 2016

                          • Topic Strategy

                          • Region North America

                          • Industry Consumer Services

                          Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
                            View case

                            Drybar (B): No Cuts. No Color. Just Blowouts!

                            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                            Add to cart popular
                            Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                              Published 26 Aug 2016

                              Reference 6237

                              Topic Strategy

                              Region North America

                              Industry Consumer Services

                              View case

                              Drybar (B): No Cuts. No Color. Just Blowouts!

                              Add to cart popular
                              • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                              • Reference 6237

                              • Published 26 Aug 2016

                              • Topic Strategy

                              • Region North America

                              • Industry Consumer Services

                              Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
                                View case

                                Double Career Negotiation (A): Confidential Instructions for the MBA Student

                                By  Serena Wee,  Horacio Falcao,  Heather Grover,  Chi-Ying Cheng,  Ming-Hong Tsai
                                Add to cart popular
                                A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?

                                  Published 24 Jun 2016

                                  Reference 6219

                                  Topic Leadership & Organisations

                                  Region Global

                                  View case

                                  Double Career Negotiation (A): Confidential Instructions for the MBA Student

                                  Add to cart popular
                                  • By  Serena Wee,  Horacio Falcao,  Heather Grover,  Chi-Ying Cheng,  Ming-Hong Tsai
                                  • Reference 6219

                                  • Published 24 Jun 2016

                                  • Topic Leadership & Organisations

                                  • Region Global

                                  A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?
                                    View case

                                    Double Career Negotiation (B): Confidential Instructions for the Medical Doctor

                                    By  Serena Wee,  Horacio Falcao,  Heather Grover,  Chi-Ying Cheng,  Ming-Hong Tsai
                                    Add to cart popular
                                    A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?

                                      Published 24 Jun 2016

                                      Reference 6219

                                      Topic Leadership & Organisations

                                      Region Global

                                      View case

                                      Double Career Negotiation (B): Confidential Instructions for the Medical Doctor

                                      Add to cart popular
                                      • By  Serena Wee,  Horacio Falcao,  Heather Grover,  Chi-Ying Cheng,  Ming-Hong Tsai
                                      • Reference 6219

                                      • Published 24 Jun 2016

                                      • Topic Leadership & Organisations

                                      • Region Global

                                      A scored 1-on-1 multi-issue negotiation between two romantic partners (an MBA student and medical doctor). After being away for one year and having promised to return to India, the MBA student receives an excellent offer to work abroad. Where will they settle and what will the couple do as regards their future plans and dreams?
                                        View case

                                        Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

                                        By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                        Add to cart popular award
                                        This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

                                          Published 25 Jan 2016

                                          Reference 6099

                                          Topic Entrepreneurship

                                          Region Global

                                          Industry Consulting

                                          View case

                                          Boost M6700 (A): Buyer-Seller Negotiation - Confidential Instructions for John Payne

                                          Add to cart popular award
                                          • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                          • Reference 6099

                                          • Published 25 Jan 2016

                                          • Topic Entrepreneurship

                                          • Region Global

                                          • Industry Consulting

                                          This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
                                            View case

                                            Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

                                            By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                            Add to cart popular award
                                            This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.

                                              Published 25 Jan 2016

                                              Reference 6099

                                              Topic Entrepreneurship

                                              Region Global

                                              Industry Consulting

                                              View case

                                              Boost M6700 (B): Buyer-Seller Negotiation - Confidential Instructions for Cindy Tan

                                              Add to cart popular award
                                              • By  Horacio Falcao,  Kriti Jain,  Heather Grover
                                              • Reference 6099

                                              • Published 25 Jan 2016

                                              • Topic Entrepreneurship

                                              • Region Global

                                              • Industry Consulting

                                              This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
                                                View case

                                                Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                                By  David Dubois,  Katrina Bens
                                                Add to cart popular award extra
                                                The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                                                  Published 23 Jun 2014

                                                  Reference 6060

                                                  Topic Marketing

                                                  Region Global

                                                  Industry Apparel and Fashion

                                                  View case

                                                  Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                                  Add to cart popular award extra
                                                  • By  David Dubois,  Katrina Bens
                                                  • Reference 6060

                                                  • Published 23 Jun 2014

                                                  • Topic Marketing

                                                  • Region Global

                                                  • Industry Apparel and Fashion

                                                  The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                                    View case
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