Ilia Tsetlin

Professor of Decision Sciences
Isabelle, vice-president of customer loyalty and insight at a big bank, has led the development of a package of new products/services for clients, and a five-minute presentation to explain the offering. In a pilot test, where client managers randomly select walk-in customers and offer to go through the presentation, some agree to listen but others don’t have the time.

Published 03 Feb 2021

Reference 6620

Topic Operations

Industry Financial Services

Region Global

View case
Recent studies indicate that the majority (60-80%) of advanced analytics/AI projects fail, often citing “management resistance and internal politics”. However, having reviewed/supervised hundreds of such projects around the world, our experience suggests that many projects are ill-conceived and fall victim to poor analyses and pre-launch planning.

Published 03 Dec 2020

Reference 6626

Topic Strategy

Industry Financial Services

Region Global

View case
Recent studies indicate that the majority (60-80%) of advanced analytics/AI projects fail, often citing “management resistance and internal politics”. However, having reviewed/supervised hundreds of such projects around the world, our experience suggests that many projects are ill-conceived and fall victim to poor analyses and pre-launch planning.

Published 03 Dec 2020

Reference 6626

Topic Strategy

Industry Financial Services

Region Global

View case
Recent studies indicate that the majority (60-80%) of advanced analytics/AI projects fail, often citing “management resistance and internal politics”. However, having reviewed/supervised hundreds of such projects around the world, our experience suggests that many projects are ill-conceived and fall victim to poor analyses and pre-launch planning.

Published 03 Dec 2020

Reference 6626

Topic Strategy

Industry Fine Art

Region Global

View case
Recent studies indicate that the majority (60-80%) of advanced analytics/AI projects fail, often citing “management resistance and internal politics”. However, having reviewed/supervised hundreds of such projects around the world, our experience suggests that many projects are ill-conceived and fall victim to poor analyses and pre-launch planning.

Published 03 Dec 2020

Reference 6626

Topic Strategy

Industry Financial Services

Region Global

View case
Decision Making