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    16 cases found.

    BT Group: Managing Global Open Innovation

    By  L. Felipe Monteiro,  Benoit Decreton
    Add to cart popular extra
    Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.

      Published 28 May 2018

      Reference 6397

      Topic Strategy

      Region Global

      Industry Telecommunications

      View case

      BT Group: Managing Global Open Innovation

      Add to cart popular extra
      • By  L. Felipe Monteiro,  Benoit Decreton
      • Reference 6397

      • Published 28 May 2018

      • Topic Strategy

      • Region Global

      • Industry Telecommunications

      Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.
        View case

        How Does Digital Transformation Happen? The Mastercard Case (A)

        By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
        Add to cart popular extra
        The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

          Published 26 Feb 2018

          Reference 6348

          Topic Strategy

          Region Global

          Industry Financial Services

          View case

          How Does Digital Transformation Happen? The Mastercard Case (A)

          Add to cart popular extra
          • By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
          • Reference 6348

          • Published 26 Feb 2018

          • Topic Strategy

          • Region Global

          • Industry Financial Services

          The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.
            View case

            Digitization of an Industrial Giant: GE Takes on Industrial Analytics

            By  Stewart Black,  Anne-Marie Carrick
            Add to cart popular
            The case describes General Electric’s transformation from an industrial manufacturer to an industrial analytics giant. It opens in 2009 when CEO Jeff Immelt decides that GE, a hardware maker, needs to be more capable in software. The narrative traces his early efforts to consolidate and coordinate software capabilities in a central unit (GE Software Center) headed by Bill Ruh in Silicon Valley.

              Published 24 Jul 2017

              Reference 6313

              Topic Strategy

              Region Global

              Industry Industrial Automation,  Internet

              View case

              Digitization of an Industrial Giant: GE Takes on Industrial Analytics

              Add to cart popular
              • By  Stewart Black,  Anne-Marie Carrick
              • Reference 6313

              • Published 24 Jul 2017

              • Topic Strategy

              • Region Global

              • Industry Industrial Automation,  Internet

              The case describes General Electric’s transformation from an industrial manufacturer to an industrial analytics giant. It opens in 2009 when CEO Jeff Immelt decides that GE, a hardware maker, needs to be more capable in software. The narrative traces his early efforts to consolidate and coordinate software capabilities in a central unit (GE Software Center) headed by Bill Ruh in Silicon Valley.
                View case

                A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses

                By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
                Add to cart popular
                For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

                  Published 28 Aug 2017

                  Reference 6304

                  Topic Strategy

                  Region Global

                  Industry Entertainment,  Music

                  View case

                  A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses

                  Add to cart popular
                  • By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
                  • Reference 6304

                  • Published 28 Aug 2017

                  • Topic Strategy

                  • Region Global

                  • Industry Entertainment,  Music

                  For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.
                    View case

                    Tesla Motors: Disrupting the Auto Industry?

                    By  Jeff Dyer,  Nathan Furr
                    Add to cart popular award
                    The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy

                      Published 25 Jan 2016

                      Reference 6174

                      Topic Strategy

                      Region Global

                      Industry Automotive,  Transportation/Trucking/Railroad

                      View case

                      Tesla Motors: Disrupting the Auto Industry?

                      Add to cart popular award
                      • By  Jeff Dyer,  Nathan Furr
                      • Reference 6174

                      • Published 25 Jan 2016

                      • Topic Strategy

                      • Region Global

                      • Industry Automotive,  Transportation/Trucking/Railroad

                      The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy
                        View case

                        Axiom Law Redefined: Innovation in Legal Services

                        By  James Costantini
                        Add to cart popular
                        Axiom, an innovative player providing legal services to corporates, develops service lines to provide lawyers on secondment to clients and managed services to outsource part of its clients' legal activities. Axiom's growth is placed in the broader context of changing client needs and competition in the corporate legal market.

                          Published 16 Dec 2015

                          Reference 6077

                          Topic Strategy

                          Region Global

                          Industry Legal Services

                          View case

                          Axiom Law Redefined: Innovation in Legal Services

                          Add to cart popular
                          • By  James Costantini
                          • Reference 6077

                          • Published 16 Dec 2015

                          • Topic Strategy

                          • Region Global

                          • Industry Legal Services

                          Axiom, an innovative player providing legal services to corporates, develops service lines to provide lawyers on secondment to clients and managed services to outsource part of its clients' legal activities. Axiom's growth is placed in the broader context of changing client needs and competition in the corporate legal market.
                            View case

                            Salesforce.com: Creating a Blue Ocean in the B2B Space

                            By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Jee Eun Lee
                            Add to cart popular
                            The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

                              Published 28 Jan 2013

                              Reference 5911

                              Topic Strategy

                              Region Global

                              Industry Computer Software

                              View case

                              Salesforce.com: Creating a Blue Ocean in the B2B Space

                              Add to cart popular
                              • By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Jee Eun Lee
                              • Reference 5911

                              • Published 28 Jan 2013

                              • Topic Strategy

                              • Region Global

                              • Industry Computer Software

                              The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
                                View case

                                How IKEA’s Strategy Was Formed

                                By  Quy Huy,  Michael Jarrett,  Lisa Simone Duke
                                Add to cart popular
                                This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s).

                                  Published 28 Sep 2011

                                  Reference 5833

                                  Topic Strategy

                                  Region Global

                                  Industry Consumer Goods,  Furniture

                                  View case

                                  How IKEA’s Strategy Was Formed

                                  Add to cart popular
                                  • By  Quy Huy,  Michael Jarrett,  Lisa Simone Duke
                                  • Reference 5833

                                  • Published 28 Sep 2011

                                  • Topic Strategy

                                  • Region Global

                                  • Industry Consumer Goods,  Furniture

                                  This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s).
                                    View case

                                    IKEA: A Furniture Dealer

                                    By  Quy Huy,  Michael Jarrett,  Lisa Simone Duke
                                    Add to cart popular
                                    This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while expanding its business worldwide.

                                      Published 28 Sep 2011

                                      Reference 5831

                                      Topic Strategy

                                      Region Global

                                      Industry Consumer Goods,  Furniture

                                      View case

                                      IKEA: A Furniture Dealer

                                      Add to cart popular
                                      • By  Quy Huy,  Michael Jarrett,  Lisa Simone Duke
                                      • Reference 5831

                                      • Published 28 Sep 2011

                                      • Topic Strategy

                                      • Region Global

                                      • Industry Consumer Goods,  Furniture

                                      This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while expanding its business worldwide.
                                        View case

                                        Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation

                                        By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
                                        Add to cart popular
                                        This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

                                          Published 28 Sep 2011

                                          Reference 5694

                                          Topic Strategy

                                          Region Global

                                          Industry Online Media

                                          View case

                                          Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation

                                          Add to cart popular
                                          • By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
                                          • Reference 5694

                                          • Published 28 Sep 2011

                                          • Topic Strategy

                                          • Region Global

                                          • Industry Online Media

                                          This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
                                            View case

                                            A Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action

                                            By  W. Chan Kim,  Renée Mauborgne
                                            Add to cart popular
                                            The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of blue ocean strategy implementation principles. Using the four scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.

                                              Published 31 Oct 2008

                                              Reference 5532

                                              Topic Strategy

                                              Region Global

                                              View case

                                              A Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action

                                              Add to cart popular
                                              • By  W. Chan Kim,  Renée Mauborgne
                                              • Reference 5532

                                              • Published 31 Oct 2008

                                              • Topic Strategy

                                              • Region Global

                                              The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of blue ocean strategy implementation principles. Using the four scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.
                                                View case

                                                Redesigning Nissan (A): Carlos Ghosn Takes Charge

                                                By  Jean-François Manzoni
                                                Add to cart popular award
                                                This is the first of a two-case series. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design.

                                                  Published 02 Jan 2003

                                                  Reference 5095

                                                  Topic Strategy

                                                  Region Global

                                                  View case

                                                  Redesigning Nissan (A): Carlos Ghosn Takes Charge

                                                  Add to cart popular award
                                                  • By  Jean-François Manzoni
                                                  • Reference 5095

                                                  • Published 02 Jan 2003

                                                  • Topic Strategy

                                                  • Region Global

                                                  This is the first of a two-case series. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design.
                                                    View case
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