GE Digital: Racing to Lead Industry 4.0

Published 12 Mar 2021
Reference 6646
Topic Strategy
Region Global
Length 15 page(s)
Language English

GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.

Teaching objectives

The objective is to examine the digital transformation of an industrial company, what it takes to enable such a transformation, and how to handle increasing competition from diverse sources targeting this $3.3 trillion market opportunity over the next decade.

  • Strategy
  • Competitive Advantage
  • Competitive Positioning
  • Industry 4.0
  • Digital Transformation
  • Industrial Internet of Things
  • Organizational Structure
  • Change Management
  • Q12021