Summary
GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.
Teaching objectives
The objective is to examine the digital transformation of an industrial company, what it takes to enable such a transformation, and how to handle increasing competition from diverse sources targeting this $3.3 trillion market opportunity over the next decade.
Keywords
- Strategy
- Competitive Advantage
- Competitive Positioning
- Industry 4.0
- Digital Transformation
- Industrial Internet of Things
- Organizational Structure
- Change Management
- Q12021
