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The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
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Reference 6563
Published 21 Jan 2021
Topic Strategy
Region South America
Industry Airlines/Aviation
The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.
The case describes the meteoric rise of Avolon in the aircraft leasing industry – from a private-equity-backed start-up to IPO and M&A activity, resulting in a top three industry position only seven years after its foundation.
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Reference 6429
Published 31 Aug 2018
Topic Strategy
Region Europe
Industry Private Equity, Airlines/Aviation
The case describes the meteoric rise of Avolon in the aircraft leasing industry – from a private-equity-backed start-up to IPO and M&A activity, resulting in a top three industry position only seven years after its foundation.
This case examines the turnaround of Aeroflot, a former Soviet carrier, into one of Europe's leading airlines in customer service. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Under his leadership, a new team of top managers successfully changes the culture of the organization to make it more consumer-focused.
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Reference 6125
Published 27 Jul 2015
Topic Strategy
Region Global
Industry Airlines/Aviation
This case examines the turnaround of Aeroflot, a former Soviet carrier, into one of Europe's leading airlines in customer service. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Under his leadership, a new team of top managers successfully changes the culture of the organization to make it more consumer-focused.
Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.
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Reference 5739
Published 20 Dec 2013
Topic Strategy
Region Other Regions
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.
Toward the end of 2001, a group of investors is faced with the strategic decision of taking over (parts of) the bankrupt Sabena, the former Belgian flag carrier. To this end, the case describes the major crisis in the airline industry at the start of the new millennium, the competitive situation on the Belgian and European market and the chronic suffering of Sabena.
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Reference 5366
Published 07 Jan 2006
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Toward the end of 2001, a group of investors is faced with the strategic decision of taking over (parts of) the bankrupt Sabena, the former Belgian flag carrier. To this end, the case describes the major crisis in the airline industry at the start of the new millennium, the competitive situation on the Belgian and European market and the chronic suffering of Sabena.
The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.
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Reference 5193
Published 27 May 2013
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince his employees to buy into his strategic vision by trying to implement it too quickly.
At the end of the 1990s routes operated by airline alliances accounted for over half of all passenger air travel and 80% of airline profits. Faced with problems of scale, costs and margins, and with the threat of increased competition by global alliances, Swissair seeks to build its own alliance.
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Reference 5186
Published 01 Jan 2004
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
At the end of the 1990s routes operated by airline alliances accounted for over half of all passenger air travel and 80% of airline profits. Faced with problems of scale, costs and margins, and with the threat of increased competition by global alliances, Swissair seeks to build its own alliance.
Case Writers: Alessandro BUCCELLA and Herman FUNG
This case forms part of a series with Note on the European Airline Industry and European Airline Industry: Ryanair in 2003, but can be used independently. The case describes the strategy of Lufthansa as a major network carrier in Europe. It also describes the entry of low-cost carriers in the German market.
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Reference 5125
Published 01 Jan 2003
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Case Writers: Alessandro BUCCELLA and Herman FUNG
This case forms part of a series with Note on the European Airline Industry and European Airline Industry: Ryanair in 2003, but can be used independently. The case describes the strategy of Lufthansa as a major network carrier in Europe. It also describes the entry of low-cost carriers in the German market.
Case Writers: Alessandro BUCCELLA and Herman FUNG
This case forms part of a series with Note on the European Airline Industry and European Airline Industry: Lufthansa in 2003, but can be used independently. The case describes in detail the strategy of Ryanair, and compares the company to other European airlines using the low-cost carrier (LCC) model, with particular attention to Easyjet.
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Reference 5124
Published 01 Jul 2003
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Case Writers: Alessandro BUCCELLA and Herman FUNG
This case forms part of a series with Note on the European Airline Industry and European Airline Industry: Lufthansa in 2003, but can be used independently. The case describes in detail the strategy of Ryanair, and compares the company to other European airlines using the low-cost carrier (LCC) model, with particular attention to Easyjet.
Case Writers: Alessandro BUCCELLA and Herman FUNG
The note describes the competitive context of the European Airline Industry in early 2003. That airline industry has chronic performance problems. Yet, after September 11, the global recession, and the 2nd Iraq War, the global airline industry is amidst the worst crisis in history.
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Reference 5123
Published 01 Jul 2003
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Case Writers: Alessandro BUCCELLA and Herman FUNG
The note describes the competitive context of the European Airline Industry in early 2003. That airline industry has chronic performance problems. Yet, after September 11, the global recession, and the 2nd Iraq War, the global airline industry is amidst the worst crisis in history.
Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?
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Reference 4782
Published 01 Jan 1999
Topic Strategy
Industry Airlines/Aviation, Transportation/Trucking/Railroad
Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?
The case describes the turnaround of a moribund Scottish airport sold off by BAA, the leading airport operation in Britain. Although the air transportation industries are experiencing deregulation, which appears to favour rich incumbents, Prestwick Aviation Holdings Limited (PAH) manages to succeed where most observers predicted it to fail.
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Reference 4739
Published 01 Jan 1998
Topic Strategy
Region Europe
Industry Airlines/Aviation, Transportation/Trucking/Railroad
The case describes the turnaround of a moribund Scottish airport sold off by BAA, the leading airport operation in Britain. Although the air transportation industries are experiencing deregulation, which appears to favour rich incumbents, Prestwick Aviation Holdings Limited (PAH) manages to succeed where most observers predicted it to fail.