David Champion

Nintendo

By  W. Chan Kim,  Renée Mauborgne,  David Champion,  Anders Kjellberg
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The home video-game market in Japan was relatively small and the market in the US was on the verge of collapse. In Japan, Nintendo could expect stiff competition from a number of companies in, or actively considering an entry in this market. This did not look a good time for Nintendo to make an entry. Conventional strategic thinking would suggest that it is a suicidal action to enter the market.

    Published 01 Jan 1998

    Reference 4745

    Topic Strategy

    Industry Computer Games,  Entertainment

    Region Global

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    Nintendo

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    The home video-game market in Japan was relatively small and the market in the US was on the verge of collapse. In Japan, Nintendo could expect stiff competition from a number of companies in, or actively considering an entry in this market. This did not look a good time for Nintendo to make an entry. Conventional strategic thinking would suggest that it is a suicidal action to enter the market.
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      Glasgow Prestwick Airport

      By  W. Chan Kim,  Renée Mauborgne,  David Champion
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      The case describes the turnaround of a moribund Scottish airport sold off by BAA, the leading airport operation in Britain. Although the air transportation industries are experiencing deregulation, which appears to favour rich incumbents, Prestwick Aviation Holdings Limited (PAH) manages to succeed where most observers predicted it to fail.

        Published 01 Jan 1998

        Reference 4739

        Topic Strategy

        Industry Airlines/Aviation,  Transportation/Trucking/Railroad

        Region Europe

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        Glasgow Prestwick Airport

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        The case describes the turnaround of a moribund Scottish airport sold off by BAA, the leading airport operation in Britain. Although the air transportation industries are experiencing deregulation, which appears to favour rich incumbents, Prestwick Aviation Holdings Limited (PAH) manages to succeed where most observers predicted it to fail.
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