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Reinventing Airbus

By Olivier Cadot,  H. Landis Gabel,  Daniel Traca,  Robert Crawford
Published 01 Jan 1999
Reference 4782
Topic Strategy
Industry Airlines/Aviation,  Transportation/Trucking/Railroad
Length 17 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?

Teaching objectives

The case�s objective is to discuss the strategic options for Boeing and Airbus and to understand how Airbus� idiosyncratic structure and internal decision-making process affect the nature of the competition with Boeing.

Keywords
  • RD0599
  • AVIATION
About the authors

Olivier Cadot

Gabel

H. Landis Gabel

Emeritus Professor of Economics and Management
Traca

Daniel Traca

Robert Crawford


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