For INSEAD professors, staff members, students or alumni
Monsanto and Genetically Modified Organisms (Spanish)
The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto.
Published 01 Dec 2002
Reference 4932
Topic Strategy
Industry Food and Beverages Production
Region Europe
Monsanto and Genetically Modified Organisms
Published 01 May 2001
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf