H. Landis Gabel

Emeritus Professor of Economics and Management
Email landis.gabel@insead.edu
The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company’s efforts backfired.

Published 12 Jan 2002

Reference 4932

Topic Strategy

Region Europe

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The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company's efforts backfired.

Published 01 May 2001

Reference 4932

Topic Strategy

Industry Food and Beverages Production

Region Europe

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Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?

Published 01 Jan 1999

Reference 4782

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

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This case describes a legal conflict opposing Société Hydroélectrique de Grangevieille, an independent electricity generator, to EDF, France's electricity monopoly. The source of the conflict is EDF's monopoly over the transition and export of electricity.

Published 01 Jan 1996

Reference 4332

Topic Economics & Finance

Industry International Trade and Development

Region Europe

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British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.

Published 01 Oct 1994

Reference 3033

Topic Economics & Finance

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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The case picks up the CFC story at the point where Dupont has just announced that it will unilaterally phase out CFCs by the end of the 1990s. The case then contrasts the strategies of Dupont and ICI for attaining a competitive advantage in a post-CFC market.

Published 01 Jan 1993

Reference 4241

Topic Economics & Finance

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This case traces the development of high-definition TV from a public-policy perspective over the years 1986-91. After a brief description of the main technical questions, the case examines industrial policy issues related to HDTV in the EC, US and Japan.

Published 01 Jan 1993

Reference 344

Topic Economics & Finance

Industry Motion Pictures and Film Consumer Electronics

Region Europe

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This is one of two short caselets on competition in the commercial aircraft industry.

Published 01 Jan 1990

Reference 2419

Topic Economics & Finance

Industry Airlines/Aviation

Region Europe

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A set of six cases (with General Motors Corporation, Peugeot SA, The European Economic Community, The Nissan Corporation, and United Kingdom Industrial Policy toward the Automobile Industry) that deals with the challenge that threatened Japanese foreign direct investment into the UK, and the problem that it posed to European producers and governments.

Published 01 Jan 1989

Reference 1622

Topic Economics & Finance

Industry Automotive Transportation/Trucking/Railroad

Region Europe

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A set of six cases (with General Motors Corporation, Peugeot SA, The European Economic Community, The Nissan Corporation, and United Kingdom Industrial Policy toward the Automobile Industry) that deals with the challenge that threatened Japanese foreign direct investment into the UK, and the problem that it posed to European producers and governments.

Published 01 Jan 1989

Reference 1623

Topic Economics & Finance

Industry Automotive Transportation/Trucking/Railroad

Region Europe

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Applied Microeconomics and Public Policy