The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company’s efforts backfired.
The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company’s efforts backfired.
The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company's efforts backfired.
The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company's efforts backfired.
Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?
Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?
This case describes a legal conflict opposing Société Hydroélectrique de Grangevieille, an independent electricity generator, to EDF, France's electricity monopoly. The source of the conflict is EDF's monopoly over the transition and export of electricity.
This case describes a legal conflict opposing Société Hydroélectrique de Grangevieille, an independent electricity generator, to EDF, France's electricity monopoly. The source of the conflict is EDF's monopoly over the transition and export of electricity.
British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
This case traces the development of high-definition TV from a public-policy perspective over the years 1986-91. After a brief description of the main technical questions, the case examines industrial policy issues related to HDTV in the EC, US and Japan.
This case traces the development of high-definition TV from a public-policy perspective over the years 1986-91. After a brief description of the main technical questions, the case examines industrial policy issues related to HDTV in the EC, US and Japan.
The case picks up the CFC story at the point where Dupont has just announced that it will unilaterally phase out CFCs by the end of the 1990s. The case then contrasts the strategies of Dupont and ICI for attaining a competitive advantage in a post-CFC market.
The case picks up the CFC story at the point where Dupont has just announced that it will unilaterally phase out CFCs by the end of the 1990s. The case then contrasts the strategies of Dupont and ICI for attaining a competitive advantage in a post-CFC market.
British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
These cases can be taught in conjunction with Ford of Europe (A & B).
Please see Ford of Europe for further details.
These cases can be taught in conjunction with Ford of Europe (A & B).
Please see Ford of Europe for further details.
Applied Microeconomics and Public Policy
