Vizio: Entry and Growth in Television Market

Published 19 Dec 2014
Reference 6076
Topic Strategy
Industry Broadcast Media
Region North America
Summary

Vizio has grown in the U.S. flat-screen television market with a focused low-cost strategy. The roles of Vizio and its partners along the value chain are described to understand the sources of its competitive advantage. Vizio’s fast growth in a dynamic industry raises the question of what its strategic priorities should be going forward.

Teaching objectives

The case allows for diagnosis of how Vizio achieves reasonable quality at relatively low cost, with some scope for quantification. The firm and industry dynamics enable discussion of a shift in strategic priorities over time. The case is deliberately short and based on exhibits to facilitate group work.

Keywords
  • Television
  • USA
  • Entry
  • Strategy
  • Growth
  • Entrepreneurial
  • Q21415