The focus is on the flat-screen television industry from the early 2000s to the early 2010s. Aspects considered include consumer purchase behaviour and the role of retailers, diverse approaches taken by TV manufacturers, examples of entry and exit, and changing sourcing arrangements, which supports discussion of the industry structure and dynamics.
The focus is on industry structure and dynamics to illustrate key frameworks and enable consideration of their strengths and limitations. After an initial broad view of industry trends and the value chain, the case examines the shift in competitive forces over time, which is then contrasted with an ecosystem perspective.
- Industry dynamics
- Value chain