Wilfried Vanhonacker

This case updates the earlier series (A through C) that described Kodak's strategy for using acquisitions to consolidate a fragmented industry in China and position themselves as the dominant player. Immediate actions post acquisition are discussed. Subsequent strategies to build distribution and the Kodak brand in China are described.

Published 01 Feb 2000

Reference 4881

Topic Strategy

Industry Photography

Region Asia

View case
This case updates the earlier series (A through C) that described Kodak's strategy for using acquisitions to consolidate a fragmented industry in China and position themselves as the dominant player. Immediate actions post acquisition are discussed. Subsequent strategies to build distribution and the Kodak brand in China are described.

Published 02 Jan 2000

Reference 4881

Topic Strategy

Industry Photography

Region Asia

View case
This case updates the earlier series (A through C) that described Kodak's strategy for using acquisitions to consolidate a fragmented industry in China and position themselves as the dominant player. Immediate actions post acquisition are discussed. Subsequent strategies to build distribution and the Kodak brand in China are described.

Published 02 Jan 2000

Reference 4881

Topic Strategy

Industry Photography

Region Asia

View case
This case describes a young start-up facing China's bubbling e-business environment.

Published 01 Jan 2000

Reference 4883

Topic Marketing

Industry E-Commerce

Region Asia

View case
This case describes problems the MTR Corporation faces with its Airport Express Service.

Published 01 Jan 2000

Reference 4880

Topic Marketing

Industry Transportation/Trucking/Railroad

Region Asia

View case
This case describes competitive environment and positioning of Fujian Securities in China's developing securities industry.

Published 01 Jan 2000

Reference 4882

Topic Strategy

Industry Security and Investigations

Region Asia

View case
This case describes challenges facing the Shanghai museum.

Published 01 Jan 2000

Reference 4884

Topic Marketing

Industry Museums and Institutions

Region Asia

View case
This case study looks at how to develop management consulting opportunities in China.

Published 02 Jan 1999

Reference 4810

Topic Strategy

Industry Consulting

Region Asia

View case
This case study focuses on Internet services in Shanghai (PRC).

Published 01 Jan 1999

Reference 4813

Topic Strategy

Industry Internet

Region Asia

View case
This case study describes marketing lollypops in China.

Published 01 Jan 1999

Reference 4811

Topic Marketing

Industry Food and Beverages Production

Region Asia

View case