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Beijing Wangfujing Department Store (Group) Co., Ltd

By Wilfried Vanhonacker,  Pascale M. Brunet
Published 01 Jan 1999
Reference 4804
Topic Strategy
Industry Retail
Region Asia
Length 16 page(s)
Language English
Inspection copy
6.00
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Summary

This case looks at development opportunities for Wangfujing Department Store, one of China’s best known retailers.

Teaching objectives

Importance of strategic focus. Issues in branding a retail store.

Keywords
  • ASIA
  • RD0699
About the authors

Wilfried Vanhonacker

Pascale M. Brunet


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