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The Shanghai Museum

By Wilfried Vanhonacker,  Masaki Gotoh,  Joann Lin,  Walt Ling,  Jeff Loui
Published 01 Jan 2000
Reference 4884
Topic Marketing
Industry Museums and Institutions
Region Asia
Length 19 page(s)
Language English
Inspection copy
6.00
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Summary

This case describes challenges facing the Shanghai museum.

Teaching objectives

To illustrate the many facets of managing a world-class museum.

Keywords
  • ASIA
  • RD0500
About the authors

Wilfried Vanhonacker

Masaki Gotoh

Joann Lin

Walt Ling

Jeff Loui


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