Masaki Gotoh

Cases from same author

The Shanghai Museum

By Wilfried Vanhonacker, Masaki Gotoh, Joann Lin, Walt Ling, Jeff Loui

This case describes challenges facing the Shanghai museum.

Published 01 Jan 2000

Reference 4884

Topic Marketing

Industry Museums and Institutions

Region Asia

The Shanghai Museum

By Wilfried Vanhonacker, Masaki Gotoh, Joann Lin, Walt Ling, Jeff Loui
Published 01 Jan 2000
Reference 4884
Topic Marketing
Region Asia
Industry Museums and Institutions

This case describes challenges facing the Shanghai museum.