Cyberway Computer Communications Ltd.

By Wilfried Vanhonacker, Wang Ying, Maria Drelich, Mikella Gallagher

Published 01 Jan 2000

Reference 4883

Topic Marketing

Industry E-Commerce

Region Asia

Length 8 page(s)

Language English

6.00

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Summary

This case describes a young start-up facing China's bubbling e-business environment.

Teaching objectives

To illustrate entrepreneurship in a regulated industry.

Keywords

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