For INSEAD professors, staff members, students or alumni
Tony Hsieh at Zappos: Structure, Culture and Change
Wildfire Entertainment: Organizational Structure Archetypes
The Marvel Way: Restoring a Blue Ocean
Cyberway Computer Communications Ltd.
This case describes a young start-up facing China's bubbling e-business environment.
Published 01 Jan 2000
Reference 4883
Topic Marketing
Industry E-Commerce
Region Asia
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf