Back to search

Roland Berger (Shanghai) International Management Consultants Ltd

By Wilfried Vanhonacker
Published 02 Jan 1999
Reference 4810
Topic Strategy
Industry Consulting
Region Asia
Length 14 page(s)
Language English
Inspection copy
6.00
Add to cart
Summary

This case study looks at how to develop management consulting opportunities in China.

Teaching objectives

Selling a service in an emerging market.

Keywords
  • RD0699
About the author

Wilfried Vanhonacker


Recommended Cases

Beijing Wangfujing Department Store (Group) Co., Ltd

By  Wilfried Vanhonacker,  Pascale M. Brunet
Add to cart

  • Reference 4804

  • Published 01 Jan 1999

  • Length 16 page(s)

  • Topic Strategy

  • Region Asia

  • Industry Retail

This case looks at development opportunities for Wangfujing Department Store, one of China’s best known retailers.
    View case

    Shanghai Famous Pops

    By  Wilfried Vanhonacker,  Pierre Garde
    Add to cart
    This case study describes marketing lollypops in China.
      View case

      Tony Roma's in Shanghai

      By  Wilfried Vanhonacker,  Sarah Williams
      Add to cart
      This case study describes Tony Roma's entry into China.
        View case