Tony Roma's in Shanghai

By Wilfried Vanhonacker, Sarah Williams

Published 01 Jan 1999

Reference 4812

Topic Marketing

Industry Food and Beverages Production

Region Asia

Length 11 page(s)

Language English

6.00

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Summary

This case study describes Tony Roma's entry into China.

Teaching objectives

To investigate the difficulties and challenges in managing a fast-food restaurant in an emerging market.

Keywords

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