Sarah Williams

Tony Roma's in Shanghai

By  Wilfried Vanhonacker,  Sarah Williams
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This case study describes Tony Roma's entry into China.

    Published 01 Jan 1999

    Reference 4812

    Topic Marketing

    Industry Food and Beverages Production

    Region Asia

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    Tony Roma's in Shanghai

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    This case study describes Tony Roma's entry into China.
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      Guangzhou Peugeot Automobile Company Ltd: Partnership Breakdown

      By  Wilfried Vanhonacker,  Pascale M. Brunet,  Sarah Williams
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      This case deals with the evolution of the automotive industry in China and the role Peugeot played.

        Published 01 Jan 1999

        Reference 4807

        Topic Strategy

        Industry Automotive,  Transportation/Trucking/Railroad

        Region Asia

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        Guangzhou Peugeot Automobile Company Ltd: Partnership Breakdown

        Add to cart
        This case deals with the evolution of the automotive industry in China and the role Peugeot played.
          View case