Sarah Williams

Guangzhou Peugeot Automobile Company Ltd: Partnership Breakdown

By  Wilfried Vanhonacker,  Pascale M. Brunet,  Sarah Williams
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This case deals with the evolution of the automotive industry in China and the role Peugeot played.

    Published 01 Jan 1999

    Reference 4807

    Topic Strategy

    Industry Automotive,  Transportation/Trucking/Railroad

    Region Asia

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    Guangzhou Peugeot Automobile Company Ltd: Partnership Breakdown

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    This case deals with the evolution of the automotive industry in China and the role Peugeot played.
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      Tony Roma's in Shanghai

      By  Wilfried Vanhonacker,  Sarah Williams
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      This case study describes Tony Roma's entry into China.

        Published 01 Jan 1999

        Reference 4812

        Topic Marketing

        Industry Food and Beverages Production

        Region Asia

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        Tony Roma's in Shanghai

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        This case study describes Tony Roma's entry into China.
          View case