For INSEAD professors, staff members, students or alumni
Guangzhou Peugeot Automobile Company Ltd: Partnership Breakdown
This case deals with the evolution of the automotive industry in China and the role Peugeot played.
Published 01 Jan 1999
Reference 4807
Topic Strategy
Industry Automotive, Transportation/Trucking/Railroad
Region Asia
Tony Roma's in Shanghai
This case study describes Tony Roma's entry into China.
Reference 4812
Topic Marketing
Industry Food and Beverages Production
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf
