Guangzhou Peugeot Automobile Company Ltd: Partnership Breakdown

Published 01 Jan 1999
Reference 4807
Topic Strategy
Region Asia
Length 20 page(s)
Language English

This case deals with the evolution of the automotive industry in China and the role Peugeot played.

Teaching objectives

How to manage a JV in a highly regulated, political, and emerging market.

  • ASIA
  • RD0699