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Guangzhou Peugeot Automobile Company Ltd: Partnership Breakdown

By Wilfried Vanhonacker,  Pascale M. Brunet,  Sarah Williams
Published 01 Jan 1999
Reference 4807
Topic Strategy
Industry Automotive,  Transportation/Trucking/Railroad
Region Asia
Length 20 page(s)
Language English
Inspection copy
6.00
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Summary

This case deals with the evolution of the automotive industry in China and the role Peugeot played.

Teaching objectives

How to manage a JV in a highly regulated, political, and emerging market.

Keywords
  • ASIA
  • RD0699
About the authors

Wilfried Vanhonacker

Pascale M. Brunet

Sarah Williams


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