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Hong Kong's Airport Express Train

By Wilfried Vanhonacker,  A. L. Mejia,  J. F. Rocafull,  P. J. Tenhuneu
Published 01 Jan 2000
Reference 4880
Topic Marketing
Industry Transportation/Trucking/Railroad
Region Asia
Length 31 page(s)
Language English
Inspection copy
6.00
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Summary

This case describes problems the MTR Corporation faces with its Airport Express Service.

Teaching objectives

To illustrate all aspects of services marketing.

Keywords
  • ASIA
  • RD0500
About the authors

Wilfried Vanhonacker

A. L. Mejia

J. F. Rocafull

P. J. Tenhuneu


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