For INSEAD professors, staff members, students or alumni
Hong Kong's Airport Express Train
This case describes problems the MTR Corporation faces with its Airport Express Service.
Published 01 Jan 2000
Reference 4880
Topic Marketing
Industry Transportation/Trucking/Railroad
Region Asia
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf
