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Philippe Lasserre

Emeritus Professor of Strategy and Asian Business
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CASE STUDY

INSEAD: One School, Two Campuses - Going to Asia

By  Philippe Lasserre,  Arnoud De Meyer
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In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.

    Published 03 Jan 2003

    Reference 5089

    Topic Strategy

    Industry Higher Education,  Non-Profit Organization Management

    Region Global

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    INSEAD: One School, Two Campuses - Going to Asia

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    In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.

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      CASE STUDY

      Lyonnaise des Eaux Jakarta

      By  Philippe Lasserre
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      On September 12, 1998, Christian Michelon, CEO of Pam Lyonnaise Jaya (PT Palyja), heard that his company was being sued by an association of “contractors” and a group of lawyers. His company obtained the concession of water treatment for the western part of Jakarta, the Indonesian capital.

        Published 01 Jan 2003

        Reference 5038

        Topic Strategy

        Industry Environmental Services,  Public Policy

        Region Asia

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        Lyonnaise des Eaux Jakarta

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        On September 12, 1998, Christian Michelon, CEO of Pam Lyonnaise Jaya (PT Palyja), heard that his company was being sued by an association of “contractors” and a group of lawyers. His company obtained the concession of water treatment for the western part of Jakarta, the Indonesian capital.

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          CASE STUDY

          Guangzhou Honda Automobile Co., Ltd. - Honda's Entry into the China Car Market

          By  Philippe Lasserre,  Ming Zeng
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          Honda became the new joint venture partner of the Guangzhou Automobile Group, after Peugeot’s pullout from Guangzhou in 1997. The new joint venture, Guangzhou Honda Automobile Co., Ltd., has made remarkable advancements from the start of the operation, although the competitors were operating in the red.

            Published 29 Oct 2002

            Reference 5059

            Topic Strategy

            Industry Automotive,  Transportation/Trucking/Railroad

            Region Asia

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            Guangzhou Honda Automobile Co., Ltd. - Honda's Entry into the China Car Market

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            Honda became the new joint venture partner of the Guangzhou Automobile Group, after Peugeot’s pullout from Guangzhou in 1997. The new joint venture, Guangzhou Honda Automobile Co., Ltd., has made remarkable advancements from the start of the operation, although the competitors were operating in the red.

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              CASE STUDY

              Renault and Nissan: A Marriage of Reason

              By  Philippe Lasserre,  Anne-Claire Flament,  Sumie Fujimura,  Pierre Nilles
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              In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

                Published 01 Mar 2001

                Reference 4928

                Topic Strategy

                Industry Automotive,  Transportation/Trucking/Railroad

                Region Asia

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                Renault and Nissan: A Marriage of Reason

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                In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

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                  CASE STUDY

                  Chemical Corporation of America: The Asian Push

                  By  Philippe Lasserre,  Charlotte Butler
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                  Chemical Corporation of America (Chemco) is a US based oil chemical diversified corporation based in Houston, Texas. In 1994, the company’s presence in Asia Pacific was limited: 11% of sales and 4% of assets.

                    Published 01 Jan 1999

                    Reference 4788

                    Topic Strategy

                    Industry Chemicals

                    Region Global

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                    Chemical Corporation of America: The Asian Push

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                    Chemical Corporation of America (Chemco) is a US based oil chemical diversified corporation based in Houston, Texas. In 1994, the company’s presence in Asia Pacific was limited: 11% of sales and 4% of assets.

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                      CASE STUDY

                      Whirlpool: The First Venture Into India

                      By  Philippe Lasserre
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                      The case describes Whirpool's decision to enter India via a joint venture with an Indian partner to produce washing machines for the nascent local home appliance market. Supplier and marketing problems lead to financial difficulties at the JV and Whirlpool finally decides to take control. It must then transform the plant into a world-class operation.

                        Published 01 Jul 1997

                        Reference 4710

                        Topic Strategy

                        Industry Retail

                        Region Asia

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                        Whirlpool: The First Venture Into India

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                        The case describes Whirpool's decision to enter India via a joint venture with an Indian partner to produce washing machines for the nascent local home appliance market. Supplier and marketing problems lead to financial difficulties at the JV and Whirlpool finally decides to take control. It must then transform the plant into a world-class operation.

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                          CASE STUDY

                          Ahlstrom Korea

                          By  Philippe Lasserre,  Jocelyn Probert
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                          A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.

                            Published 01 Jan 1995

                            Reference 4523

                            Topic Strategy

                            Industry Mechanical or Industrial Engineering,  Paper & Forest Products

                            Region Asia

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                            Ahlstrom Korea

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                            A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.

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                              CASE STUDY

                              Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia

                              By  Philippe Lasserre
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                              Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.

                                Published 01 Mar 1994

                                Reference 4409

                                Topic Strategy

                                Industry Retail,  Supermarkets

                                Region Asia

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                                Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia

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                                Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.

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                                  CASE STUDY

                                  Retailing in Taiwan - Note

                                  By  Philippe Lasserre,  Pierre Courbon
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                                    Published 12 Jan 1994

                                    Reference 4425

                                    Topic Strategy

                                    Industry Retail,  Supermarkets

                                    Region Asia

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                                    Retailing in Taiwan - Note

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                                      CASE STUDY

                                      Carrefour in Asia (B): The Expansion in Asia

                                      By  Philippe Lasserre
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                                      Case (B) looks at the prospect of establishing Carrefour stores in Malaysia, Thailand and China, finishing in 1993 with five stores operating and another two to be opened. As a complement, a note on "Retailing in Taiwan" describes market and competition in this sector.

                                        Published 03 Jan 1994

                                        Reference 4409

                                        Topic Strategy

                                        Industry Retail,  Supermarkets

                                        Region Asia

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                                        Carrefour in Asia (B): The Expansion in Asia

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                                        Case (B) looks at the prospect of establishing Carrefour stores in Malaysia, Thailand and China, finishing in 1993 with five stores operating and another two to be opened. As a complement, a note on "Retailing in Taiwan" describes market and competition in this sector.

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                                          Business and Corporate Strategy, Multinational Management, Asian Business, Joint Ventures