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Philippe Lasserre

Emeritus Professor of Strategy and Asian Business

In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.

Published 03 Jan 2003

Reference 5089

Topic Strategy

Industry Higher Education Non-Profit Organization Management

Region Global

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On September 12, 1998, Christian Michelon, CEO of Pam Lyonnaise Jaya (PT Palyja), heard that his company was being sued by an association of “contractors” and a group of lawyers. His company obtained the concession of water treatment for the western part of Jakarta, the Indonesian capital.

Published 01 Jan 2003

Reference 5038

Topic Strategy

Industry Environmental Services Public Policy

Region Asia

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Honda became the new joint venture partner of the Guangzhou Automobile Group, after Peugeot’s pullout from Guangzhou in 1997. The new joint venture, Guangzhou Honda Automobile Co., Ltd., has made remarkable advancements from the start of the operation, although the competitors were operating in the red.

Published 29 Oct 2002

Reference 5059

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

Published 01 Mar 2001

Reference 4928

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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Chemical Corporation of America (Chemco) is a US based oil chemical diversified corporation based in Houston, Texas. In 1994, the company’s presence in Asia Pacific was limited: 11% of sales and 4% of assets.

Published 01 Jan 1999

Reference 4788

Topic Strategy

Industry Chemicals

Region Global

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The case describes Whirpool's decision to enter India via a joint venture with an Indian partner to produce washing machines for the nascent local home appliance market. Supplier and marketing problems lead to financial difficulties at the JV and Whirlpool finally decides to take control. It must then transform the plant into a world-class operation.

Published 01 Jul 1997

Reference 4710

Topic Strategy

Industry Retail

Region Asia

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A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.

Published 01 Jan 1995

Reference 4523

Topic Strategy

Industry Mechanical or Industrial Engineering Paper & Forest Products

Region Asia

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Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.

Published 01 Mar 1994

Reference 4409

Topic Strategy

Industry Retail Supermarkets

Region Asia

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Case (B) looks at the prospect of establishing Carrefour stores in Malaysia, Thailand and China, finishing in 1993 with five stores operating and another two to be opened. As a complement, a note on "Retailing in Taiwan" describes market and competition in this sector.

Published 03 Jan 1994

Reference 4409

Topic Strategy

Industry Retail Supermarkets

Region Asia

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Business and Corporate Strategy, Multinational Management, Asian Business, Joint Ventures