Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia

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Prizes & Awards

2010 ecch Best Selling Case in Economics, Politics and Business Environment

2006 ecch Best-selling case in Economics, Politics and Business Environment

Winner of 1996 European Case Awards, Accounting Control & Business Environment Category

Winner of 1995 EFMD Case Writing Competition, International Business Category

Summary

Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.

Teaching objectives

To analyse the strategic and managerial issues involved in entering an emerging market in the services sector. Can be used in two pedagogical contexts: international business development and global strategies, and Asian business.

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Carrefour in Asia

By Neil Jones, Philippe Lasserre, Claudia Gehlen

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Reference 5262
Published 01 Feb 2005
Length 20 page(s)
Topic Strategy
Region Asia
Industry Retail, International Trade and Development, Supermarkets

Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific region and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.

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Wal-Mart in Asia

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By 2004, Wal-Mart, the world's largest company, operated countless discount stores, neighborhood stores, hypermarkets (Wal-Mart Supercenters) and membership warehouses (Sam's Club). In the 1990s, Wal-Mart started to expand abroad, entering entered China in 1996, Korea in 1997, and Japan in 2002.

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The European Non-Life Insurance Industry and AXA in 2001

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Length 32 page(s)
Topic Strategy
Region Europe
Industry Insurance

Case Writers: Christophe ANGOULVANT and Anne-Ev ENZMAN The case describes the economics of the non-life insurance industry and the strategic issues that competitors are facing in 2001. Issues include overcapacity, deregulation, new entry and competition, consolidation, and declining industry profitability.

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Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia

Prizes & Awards

Philippe Lasserre

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