Prizes & Awards
2010 ecch Best Selling Case in Economics, Politics and Business Environment
2006 ecch Best-selling case in Economics, Politics and Business Environment
Winner of 1996 European Case Awards, Accounting Control & Business Environment Category
Winner of 1995 EFMD Case Writing Competition, International Business Category
Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.
To analyse the strategic and managerial issues involved in entering an emerging market in the services sector. Can be used in two pedagogical contexts: international business development and global strategies, and Asian business.