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Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia

Published 01 Mar 1994
Reference 4409
Topic Strategy
Industry Retail Supermarkets
Region Asia
Length 20 page(s)
popular
Prizes & Awards

2010 The Case Centre Best-selling Case in the Category 'Economics, Politics and Business Environment'

2006 The Case Centre Best-selling Case in the Category 'Economics, Politics and Business Environment'

Winner of the Case Centre Awards and Competitions 1996 in the Category 'Accounting Control & Business Environment'

Winner of 1995 EFMD Case Writing Competition in the Category 'International Business'

Summary

Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.

Teaching objectives

To analyse the strategic and managerial issues involved in entering an emerging market in the services sector. Can be used in two pedagogical contexts: international business development and global strategies, and Asian business.