Prizes & Awards
2010 The Case Centre Best-selling Case in the Category 'Economics, Politics and Business Environment'
2006 The Case Centre Best-selling Case in the Category 'Economics, Politics and Business Environment'
Winner of the Case Centre Awards and Competitions 1996 in the Category 'Accounting Control & Business Environment'
Winner of 1995 EFMD Case Writing Competition in the Category 'International Business'
Case (A) discusses the entry of the French mass retailer into Taiwan, starting in 1986 when a first mission is sent there for a feasibility study.
To analyse the strategic and managerial issues involved in entering an emerging market in the services sector. Can be used in two pedagogical contexts: international business development and global strategies, and Asian business.