Carrefour in Asia (B): The Expansion in Asia

Published 03 Jan 1994
Reference 4409
Topic Strategy
Industry Retail Supermarkets
Region Asia
Length 7 page(s)

Case (B) looks at the prospect of establishing Carrefour stores in Malaysia, Thailand and China, finishing in 1993 with five stores operating and another two to be opened. As a complement, a note on "Retailing in Taiwan" describes market and competition in this sector.