Carrefour in Asia (B): The Expansion in Asia

Published 03 Jan 1994
Reference 4409
Topic Strategy
Industry Retail Supermarkets
Region Asia
Summary

Case (B) looks at the prospect of establishing Carrefour stores in Malaysia, Thailand and China, finishing in 1993 with five stores operating and another two to be opened. As a complement, a note on "Retailing in Taiwan" describes market and competition in this sector.